Brandwave

Nizoral vs Olaplex:Which is searched more?

In September 2026, Olaplex had more branded searches than Nizoral among shampoo and conditioner brands worldwide. Olaplex had about 550,000 branded searches, while Nizoral had 301,000. Olaplex made up 15.9% of all shampoo and conditioner brand searches we track, and Nizoral accounted for 8.7%. These are worldwide searches for English-language branded terms.

Share of searches among shampoo and conditioner brands worldwide in September 2026Is Nizoral or Olaplex more popular in search?
Nizoral8.7%301K searches
vs
Olaplex15.9%550K searches

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Is Nizoral or Olaplex more popular in search?

Compare the shampoo and conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nizoral and Olaplex among shampoo and conditioner brands worldwide, by month

Share of searches by month for Olaplex, Nizoral. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveAesopHimsOlaplexNizoralAveenoAussieCHIKeeps
Oct 202526.5%26.5%14.6%17.8%8%6.4%0.08%0.08%<0.01%
Nov 202519.3%35.2%12.9%19.3%7.1%6.1%0.07%0.08%<0.01%
Dec 202518.8%34.2%15.3%18.8%6.9%6%0.07%0.07%<0.01%
Jan 202621.6%26.3%17.7%17.7%9.7%6.9%0.08%0.08%<0.01%
Feb 202624.3%24.3%19.9%16.2%8.9%6.3%0.09%0.07%<0.01%
Mar 202625.2%25.2%16.9%16.9%9.3%6.3%0.09%0.07%<0.01%
Apr 202622.7%22.7%18.6%18.6%10.1%7.2%0.08%0.08%<0.01%
May 202627%22.2%18.2%18.2%8.1%6.1%0.08%0.06%<0.01%
Jun 202624.2%24.2%19.8%16.2%8.8%6.6%0.11%0.07%<0.01%
Jul 202624.2%24.2%19.8%16.2%8.8%6.6%0.11%0.07%<0.01%
Aug 202628.9%23.8%15.9%15.9%8.7%6.5%0.1%0.07%<0.01%
Sep 202628.9%23.8%15.9%15.9%8.7%6.5%0.1%0.07%<0.01%

How has the Nizoral and Olaplex comparison changed over the last 12 months?

3 findings

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nizoral’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nizoral

1 branded search term

  • nizoral

Olaplex

1 branded search term

  • olaplex

How the Brand Demand Index is measured

Other head-to-heads among shampoo and conditioner brands

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