Head & Shoulders vs Selsun Blue:Which is more popular?
In October 2026, Head & Shoulders had more branded searches than Selsun Blue among anti-dandruff shampoo brands worldwide. Head & Shoulders had about 602,000 branded searches, while Selsun Blue had 135,000. Head & Shoulders made up 33.3% of all anti-dandruff shampoo brand searches we track, and Selsun Blue accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, Head & Shoulders appeared in all five answers and Selsun Blue in three. Head & Shoulders was mentioned before Selsun Blue in every answer.
Who do people search for more?
Head & Shoulders, about 4 searches for every 1 for Selsun Blue
Who does AI mention more?
Head & Shoulders, mentioned in every answer we collected
Who does AI recommend more?
Head & Shoulders, named ahead of Selsun Blue in every answer
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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Head & Shoulders appeared in all five answers. Selsun Blue was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Head & Shoulders was listed before Selsun Blue in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about anti-dandruff shampoo brands
5 answers
Asked ChatGPT
“Which anti-dandruff shampoo should I use?”
Asked ChatGPT
“What are the best dandruff shampoo brands?”
Asked ChatGPT
“What's the best shampoo for a flaky, itchy scalp?”
Searched Google, AI Overview
“anti dandruff shampoo”
Searched Google, AI Overview
“best dandruff shampoo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Head & Shoulders or Selsun Blue more popular in search?
This chart shows how often people search Google for Head & Shoulders and Selsun Blue by name. Each line represents a brand's share of searches for all eight anti-dandruff shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Head & Shoulders, Selsun Blue. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nizoral | Head & Shoulders | Selsun Blue | CLEAR | Neutrogena | Briogeo | Dove | Vanicream |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.3% | 34.5% | 8.5% | 4.1% | 3.7% | 1.4% | 0.34% | 0.23% |
| Dec 2025 | 47.2% | 34.4% | 8.5% | 4% | 3.7% | 1.7% | 0.34% | 0.23% |
| Jan 2026 | 50.2% | 33.5% | 7.4% | 3.5% | 3.2% | 1.5% | 0.44% | 0.3% |
| Feb 2026 | 48.7% | 32.6% | 8.8% | 4.2% | 3.1% | 1.8% | 0.53% | 0.35% |
| Mar 2026 | 49.2% | 32.9% | 8.1% | 3.9% | 3.3% | 1.6% | 0.49% | 0.4% |
| Apr 2026 | 49.6% | 33.2% | 8.2% | 3.9% | 2.9% | 1.3% | 0.4% | 0.4% |
| May 2026 | 48.9% | 32.7% | 8.8% | 4.2% | 3.1% | 1.4% | 0.43% | 0.53% |
| Jun 2026 | 48.4% | 35.3% | 7.1% | 4.1% | 2.9% | 1.2% | 0.35% | 0.64% |
| Jul 2026 | 47.4% | 34.5% | 8.5% | 5% | 2.9% | 0.93% | 0.34% | 0.42% |
| Aug 2026 | 47.8% | 34.8% | 8.6% | 4.1% | 2.9% | 1.2% | 0.42% | 0.34% |
| Sep 2026 | 47.9% | 34.9% | 8.6% | 4.1% | 2.9% | 0.94% | 0.42% | 0.34% |
| Oct 2026 | 50.7% | 33.3% | 7.5% | 3.6% | 3.1% | 1.2% | 0.45% | 0.3% |
How has branded search for Head & Shoulders and Selsun Blue changed worldwide over the last 12 months?
3 findings
- Head & Shoulders was ahead of Selsun Blue in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide moved from 34.5% to 33.3%, and its estimated monthly branded searches moved from 547K to 602K.
- Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide moved from 8.5% to 7.5%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?
2 changes
In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.
In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.
How are Head & Shoulders’ and Selsun Blue’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Head & Shoulders’ and Selsun Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
2 branded search terms
- head and shoulders
- head and shoulders shampoo
Selsun Blue
1 branded search term
- selsun blue
Other head-to-heads among anti-dandruff shampoo brands
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