How popular isSelsun Blue?
In October 2026, people searched for Selsun Blue by name about 135,000 times worldwide, about the same as the previous year. These searches made up 7.5% of all global anti-dandruff shampoo brand searches, placing Selsun Blue third out of eight brands. When we asked both ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, Selsun Blue appeared in three of the five answers and was the third most recommended of the eight.
Selsun Blue is the third most searched of 8 competitors and the third most recommended in the AI answers we collected.
NizoralShare of searches 50.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Head & ShouldersShare of searches 33.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Selsun BlueShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
CLEARShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NeutrogenaShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Selsun Blue was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Selsun Blue is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about anti-dandruff shampoo brands
5 answers
Asked ChatGPT
“Which anti-dandruff shampoo should I use?”
Asked ChatGPT
“What are the best dandruff shampoo brands?”
Asked ChatGPT
“What's the best shampoo for a flaky, itchy scalp?”
Searched Google, AI Overview
“anti dandruff shampoo”
Searched Google, AI Overview
“best dandruff shampoo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
How often do people search for Selsun Blue compared with other anti-dandruff shampoo brands worldwide?
Share of searches by month for Nizoral, Head & Shoulders, Selsun Blue, CLEAR, Neutrogena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nizoral | Head & Shoulders | Selsun Blue | CLEAR | Neutrogena | Briogeo | Dove | Vanicream |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.3% | 34.5% | 8.5% | 4.1% | 3.7% | 1.4% | 0.34% | 0.23% |
| Dec 2025 | 47.2% | 34.4% | 8.5% | 4% | 3.7% | 1.7% | 0.34% | 0.23% |
| Jan 2026 | 50.2% | 33.5% | 7.4% | 3.5% | 3.2% | 1.5% | 0.44% | 0.3% |
| Feb 2026 | 48.7% | 32.6% | 8.8% | 4.2% | 3.1% | 1.8% | 0.53% | 0.35% |
| Mar 2026 | 49.2% | 32.9% | 8.1% | 3.9% | 3.3% | 1.6% | 0.49% | 0.4% |
| Apr 2026 | 49.6% | 33.2% | 8.2% | 3.9% | 2.9% | 1.3% | 0.4% | 0.4% |
| May 2026 | 48.9% | 32.7% | 8.8% | 4.2% | 3.1% | 1.4% | 0.43% | 0.53% |
| Jun 2026 | 48.4% | 35.3% | 7.1% | 4.1% | 2.9% | 1.2% | 0.35% | 0.64% |
| Jul 2026 | 47.4% | 34.5% | 8.5% | 5% | 2.9% | 0.93% | 0.34% | 0.42% |
| Aug 2026 | 47.8% | 34.8% | 8.6% | 4.1% | 2.9% | 1.2% | 0.42% | 0.34% |
| Sep 2026 | 47.9% | 34.9% | 8.6% | 4.1% | 2.9% | 0.94% | 0.42% | 0.34% |
| Oct 2026 | 50.7% | 33.3% | 7.5% | 3.6% | 3.1% | 1.2% | 0.45% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 918K | +22.2% | +2.9 points | |
| 2, held 2nd | 33.3% | 602K | +10.1% | -1.6 points | |
| 3, held 3rd | 7.5% | 135K | 0% | -1.1 points | |
| 4, held 4th | 3.6% | 64.3K | 0% | -0.5 points | |
| 5, held 5th | 3.1% | 55.3K | +22.3% | +0.2 points | |
| 6, held 6th | 1.2% | 22.2K | +50% | +0.3 points | |
| 7, held 7th | 0.45% | 8.1K | +22.7% | 0 points | |
| 8, held 8th | 0.3% | 5.4K | 0% | 0 points |
1.
Nizoral50.7%
Held 1st. 918K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
33.3%
Held 2nd. 602K estimated branded searches, +10.1% vs prior month. Share -1.6 points.
7.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
CLEAR3.6%
Held 4th. 64.3K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.1%
Held 5th. 55.3K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
6.
Briogeo1.2%
Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.3 points.
7.
Dove0.45%
Held 7th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
0.3%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Neutrogena, Dove and Vanicream sell other things too, so only their searches that name this product count here, like “t gel shampoo”.
Compare popularity between Selsun Blue and its closest rivals
Every comparison with Selsun Blue
7 comparisons
How has branded search demand for Selsun Blue changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Selsun Blue worldwide held steady at 135K.
- Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide decreased from 8.5% to 7.5%.
- Across the 12 months ending October 2026, Selsun Blue’s share of searches among anti-dandruff shampoo brands worldwide peaked at 8.8% in May 2026 and was lowest at 7.1% in June 2026.
How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?
6 changes
In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.
In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.
In October 2026, Selsun Blue lost share of searches among anti-dandruff shampoo brands worldwide, from 8.6% to 7.5%.
In October 2026, CLEAR lost share of searches among anti-dandruff shampoo brands worldwide, from 4.1% to 3.6%.
Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.
Estimated monthly branded searches for Vanicream worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.
How are Selsun Blue’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Selsun Blue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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