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Deodorant and body care brands:Which brands are most popular in search?

In August 2026, SALT & STONE was the most searched among deodorant and body care brands worldwide, with an estimated 459K branded searches and 29.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SALT & STONE29.2%
  2. Dr. Squatch24.9%
  3. Wild20.8%
  4. Native17.5%
  5. Lume6.7%
  6. nuud0.81%

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Share of SearchLeaderboard

Compare consumer deodorant and body care brands through worldwide branded search demand. Figures include each brand's wider product range and do not measure odor protection or clinical performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among deodorant and body care brands worldwide, by month

Share of Search by month for SALT & STONE, Dr. Squatch, Wild, Native, Lume. The figures are in the table below the chart.

View monthly share of search table
MonthSALT & STONEDr. SquatchWildNativeLumenuud
Oct 202522%28%24.1%18.8%6.2%0.9%
Nov 202528.1%33.5%18.9%14.9%3.9%0.72%
Dec 202530.9%29.8%16.2%18.3%4.2%0.62%
Jan 202626.4%27.6%19.2%20.8%5%0.91%
Feb 202626.8%28.9%20.1%18%5.2%0.96%
Mar 202625%26.7%22.2%18.1%7.2%0.87%
Apr 202626.7%27.8%19%18%7.7%0.9%
May 202625%27.1%22.1%17.5%7.3%1%
Jun 202626.7%23.4%22.7%18.7%7.4%1.1%
Jul 202629.2%20.8%25.1%16.9%7.1%0.97%
Aug 202629.2%24.9%20.8%17.5%6.7%0.81%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.SALT & STONE

    29.2%

    held 1st · 459K estimated branded searches · 0% vs prior month · +0.1 points

  2. 2.Dr. Squatch

    24.9%

    moved from 3rd to 2nd · 391K estimated branded searches · +19.6% vs prior month · +4.1 points

  3. 3.Wild

    20.8%

    moved from 2nd to 3rd · 327K estimated branded searches · -17% vs prior month · -4.2 points

  4. 4.Native

    17.5%

    held 4th · 275K estimated branded searches · +3.1% vs prior month · +0.6 points

  5. 5.Lume

    6.7%

    held 5th · 106K estimated branded searches · -5.4% vs prior month · -0.4 points

  6. 6.nuud

    0.81%

    held 6th · 12.7K estimated branded searches · -17.1% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among deodorant and body care brands worldwide?

In August 2026, SALT & STONE was the most searched among deodorant and body care brands worldwide, with an estimated 459K branded searches and 29.2% estimated Share of Search within this set. Dr. Squatch is in 2nd place, 4.3 percentage points behind at 24.9% Share of Search.

Global deodorant and body care brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SALT & STONE22% → 29.2%30.9%Dec 202522%Oct 20253rd → 1st
Dr. Squatch28% → 24.9%33.5%Nov 202520.8%Jul 20261st → 2nd
Wild24.1% → 20.8%25.1%Jul 202616.2%Dec 20252nd → 3rd
Native18.8% → 17.5%20.8%Jan 202614.9%Nov 20254th
Lume6.2% → 6.7%7.7%Apr 20263.9%Nov 20255th
nuud0.9% → 0.81%1.1%Jun 20260.62%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide increased from 22% to 29.2%.
  • Across the 11 months ending August 2026, Dr. Squatch’s estimated Share of Search among deodorant and body care brands worldwide decreased from 28% to 24.9%.
  • Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide decreased from 24.1% to 20.8%.
  • Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide decreased from 18.8% to 17.5%.
  • Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide increased from 6.2% to 6.7%.
  • Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide peaked at 30.9% in December 2025 and was lowest at 22% in October 2025.
  • Across the 11 months ending August 2026, Dr. Squatch’s estimated Share of Search among deodorant and body care brands worldwide peaked at 33.5% in November 2025 and was lowest at 20.8% in July 2026.
  • Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide peaked at 25.1% in July 2026 and was lowest at 16.2% in December 2025.
  • Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide peaked at 20.8% in January 2026 and was lowest at 14.9% in November 2025.
  • Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide peaked at 7.7% in April 2026 and was lowest at 3.9% in November 2025.
  • Across the 11 months ending August 2026, SALT & STONE rose from 3rd to 1st among deodorant and body care brands worldwide.
  • Across the 11 months ending August 2026, Dr. Squatch fell from 1st to 2nd among deodorant and body care brands worldwide.
  • Across the 11 months ending August 2026, Wild fell from 2nd to 3rd among deodorant and body care brands worldwide.
  • Across the 11 months ending August 2026, nuud held steady: its estimated Share of Search among deodorant and body care brands worldwide moved less than 0.5 percentage points.

How did search popularity change for deodorant and body care brands worldwide in August 2026?

  1. In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.

  2. In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.

  3. In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.

  4. SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.

  5. Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.

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