How popular isLume in search?
In September 2026, there were an estimated 86.4K branded searches for Lume worldwide which held steady over the last 12 months. Lume holds 6.6% estimated Share of Search among deodorant and body care brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dr. Squatch29.1%
SALT & STONE24.3%
Wild20.2%
Native18.8%
Lume6.6%
nuud0.96%
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Which deodorant and body care brands compete with Lume?
Share of Search by month for Dr. Squatch, SALT & STONE, Wild, Native, Lume. The figures are in the table below the chart.
View monthly share of search table
| Month | Dr. Squatch | SALT & STONE | Wild | Native | Lume | nuud |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 19.6% | 24.9% | 19.4% | 6.3% | 0.93% |
| Nov 2025 | 34.5% | 25.8% | 19.5% | 15.4% | 4% | 0.74% |
| Dec 2025 | 31.1% | 27.9% | 16.9% | 19.1% | 4.4% | 0.65% |
| Jan 2026 | 28.9% | 23.1% | 20.1% | 21.8% | 5.2% | 0.96% |
| Feb 2026 | 30.3% | 23.3% | 21.1% | 18.8% | 5.5% | 1% |
| Mar 2026 | 27.9% | 21.5% | 23.3% | 18.9% | 7.5% | 0.91% |
| Apr 2026 | 29.3% | 22.6% | 20% | 19% | 8.1% | 0.95% |
| May 2026 | 28.2% | 21.8% | 23% | 18.2% | 7.6% | 1.1% |
| Jun 2026 | 24.6% | 23% | 23.8% | 19.7% | 7.7% | 1.1% |
| Jul 2026 | 22% | 25.2% | 26.5% | 17.9% | 7.5% | 1% |
| Aug 2026 | 26.2% | 25.6% | 21.9% | 18.4% | 7.1% | 0.85% |
| Sep 2026 | 29.1% | 24.3% | 20.2% | 18.8% | 6.6% | 0.96% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.1% | 382K | -2.3% | +2.9 points | |
| 2, held 2nd | 24.3% | 320K | -16.3% | -1.3 points | |
| 3, held 3rd | 20.2% | 266K | -18.8% | -1.7 points | |
| 4, held 4th | 18.8% | 248K | -9.9% | +0.4 points | |
| 5, held 5th | 6.6% | 86.4K | -18.1% | -0.5 points | |
| 6, held 6th | 0.96% | 12.7K | 0% | +0.1 points |
29.1%
Held 1st. 382K estimated branded searches, -2.3% vs prior month. Share +2.9 points.
24.3%
Held 2nd. 320K estimated branded searches, -16.3% vs prior month. Share -1.3 points.
3.
Wild20.2%
Held 3rd. 266K estimated branded searches, -18.8% vs prior month. Share -1.7 points.
4.
Native18.8%
Held 4th. 248K estimated branded searches, -9.9% vs prior month. Share +0.4 points.
5.
Lume6.6%
Held 5th. 86.4K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
6.
nuud0.96%
Held 6th. 12.7K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Lume and its closest rivals
Every comparison with Lume
5 comparisons
How has branded search demand for Lume changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lume worldwide held steady, from 84.4K to 86.4K.
- Across the 12 months ending September 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide peaked at 8.1% in April 2026 and was lowest at 4% in November 2025.
How did search popularity change for deodorant and body care brands worldwide in September 2026?
4 changes
In September 2026, Dr. Squatch gained estimated Share of Search among deodorant and body care brands worldwide, from 26.2% to 29.1%.
In September 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 21.9% to 20.2%.
In September 2026, SALT & STONE lost estimated Share of Search among deodorant and body care brands worldwide, from 25.6% to 24.3%.
Lume’s estimated Share of Search among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 7.7% to 6.6% in September 2026.
How is Lume measured?
Brandwave collects information about searches that people make online using Lume’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- lume antiperspirant
- lume body wash
- lume deodorant
- lume wipes
Who owns Lume?
Lume is owned by Mammoth Brands. Brandwave does not track any other brands owned by Mammoth Brands.
Do you work for Lume? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lume your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.