Dr. Squatch vs Lume:Which is more popular by branded search?
In August 2026, Dr. Squatch had more branded searches than Lume among deodorant and body care brands worldwide. Dr. Squatch was estimated to have 391K branded searches compared to Lume’s 106K, and held a 24.9% Share of Search versus Lume’s 6.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Dr. Squatch or Lume?
Compare consumer deodorant and body care brands through worldwide branded search demand. Figures include each brand's wider product range and do not measure odor protection or clinical performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Squatch, Lume. The figures are in the table below the chart.
View monthly share of search table
| Month | SALT & STONE | Dr. Squatch | Wild | Native | Lume | nuud |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 28% | 24.1% | 18.8% | 6.2% | 0.9% |
| Nov 2025 | 28.1% | 33.5% | 18.9% | 14.9% | 3.9% | 0.72% |
| Dec 2025 | 30.9% | 29.8% | 16.2% | 18.3% | 4.2% | 0.62% |
| Jan 2026 | 26.4% | 27.6% | 19.2% | 20.8% | 5% | 0.91% |
| Feb 2026 | 26.8% | 28.9% | 20.1% | 18% | 5.2% | 0.96% |
| Mar 2026 | 25% | 26.7% | 22.2% | 18.1% | 7.2% | 0.87% |
| Apr 2026 | 26.7% | 27.8% | 19% | 18% | 7.7% | 0.9% |
| May 2026 | 25% | 27.1% | 22.1% | 17.5% | 7.3% | 1% |
| Jun 2026 | 26.7% | 23.4% | 22.7% | 18.7% | 7.4% | 1.1% |
| Jul 2026 | 29.2% | 20.8% | 25.1% | 16.9% | 7.1% | 0.97% |
| Aug 2026 | 29.2% | 24.9% | 20.8% | 17.5% | 6.7% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dr. Squatch and Lume comparison changed over the last 12 months?
3 findings
- Dr. Squatch was ahead of Lume in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Squatch’s estimated Share of Search among deodorant and body care brands worldwide moved from 28% to 24.9%, and its estimated monthly branded searches moved from 384K to 391K.
- Across the 11 months ending August 2026, Lume’s estimated Share of Search among deodorant and body care brands worldwide moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 84.4K to 106K.
How did search popularity change for deodorant and body care brands worldwide in August 2026?
2 changes
In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Squatch’s and Lume’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Squatch
5 branded search terms
- dr squatch
- dr squatch deodorant
- dr squatch soap
- dr. squatch
- drsquatch
Lume
4 branded search terms
- lume antiperspirant
- lume body wash
- lume deodorant
- lume wipes
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