How popular isDove in search?
In September 2026, people searched for Dove by name about 1.7 million times worldwide, a 6.4% increase from the previous year. These searches made up 37.8% of all global deodorant and body care brand searches, placing Dove first out of ten brands. These are worldwide searches for English-language branded terms.
Dove37.8%
Dr. Squatch14.4%
SALT & STONE12.1%
Wild10.1%
Native9.4%
Vanicream7.6%
Secret4.2%
Lume3.3%
Nécessaire0.71%
nuud0.48%
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Which deodorant and body care brands compete with Dove?
Share of searches by month for Dove, Dr. Squatch, SALT & STONE, Wild, Native, Vanicream, Secret, Lume. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dr. Squatch | SALT & STONE | Wild | Native | Vanicream | Secret | Lume | Nécessaire | nuud |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 14.7% | 10% | 12.7% | 9.9% | 6.3% | 3.5% | 3.2% | 0.72% | 0.47% |
| Nov 2025 | 29.2% | 20.6% | 15.4% | 11.6% | 9.2% | 7.1% | 3.2% | 2.4% | 0.88% | 0.44% |
| Dec 2025 | 30.2% | 18.1% | 16.2% | 9.8% | 11.1% | 7.4% | 3.3% | 2.5% | 0.91% | 0.38% |
| Jan 2026 | 33.1% | 15.4% | 12.3% | 10.7% | 11.6% | 8.1% | 4.4% | 2.8% | 0.92% | 0.51% |
| Feb 2026 | 34.3% | 16% | 12.3% | 11.1% | 9.9% | 8.4% | 3.8% | 2.9% | 0.69% | 0.53% |
| Mar 2026 | 36.6% | 14.3% | 11% | 11.9% | 9.7% | 7.4% | 4% | 3.9% | 0.74% | 0.47% |
| Apr 2026 | 33.4% | 15.9% | 12.2% | 10.8% | 10.3% | 8.2% | 3.7% | 4.4% | 0.73% | 0.51% |
| May 2026 | 37.2% | 14.9% | 11.5% | 12.1% | 9.6% | 6.1% | 3.4% | 4% | 0.67% | 0.57% |
| Jun 2026 | 33% | 13.5% | 12.6% | 13% | 10.8% | 8% | 3.6% | 4.2% | 0.72% | 0.62% |
| Jul 2026 | 31.1% | 12.4% | 14.2% | 14.9% | 10.1% | 7.6% | 4.2% | 4.2% | 0.83% | 0.58% |
| Aug 2026 | 35.4% | 13.8% | 13.5% | 11.6% | 9.7% | 7.1% | 3.9% | 3.7% | 0.72% | 0.45% |
| Sep 2026 | 37.8% | 14.4% | 12.1% | 10.1% | 9.4% | 7.6% | 4.2% | 3.3% | 0.71% | 0.48% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.8% | 1M | 0% | +2.4 points | |
| 2, held 2nd | 14.4% | 382K | -2.3% | +0.6 points | |
| 3, held 3rd | 12.1% | 320K | -16.3% | -1.4 points | |
| 4, held 4th | 10.1% | 266K | -18.8% | -1.5 points | |
| 5, held 5th | 9.4% | 248K | -9.9% | -0.4 points | |
| 6, held 6th | 7.6% | 201K | 0% | +0.5 points | |
| 7, held 7th | 4.2% | 110K | 0% | +0.3 points | |
| 8, held 8th | 3.3% | 86.4K | -18.1% | -0.5 points | |
| 9, held 9th | 0.71% | 18.7K | -7.4% | 0 points | |
| 10, held 10th | 0.48% | 12.7K | 0% | 0 points |
1.
Dove37.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.4 points.
14.4%
Held 2nd. 382K estimated branded searches, -2.3% vs prior month. Share +0.6 points.
12.1%
Held 3rd. 320K estimated branded searches, -16.3% vs prior month. Share -1.4 points.
4.
Wild10.1%
Held 4th. 266K estimated branded searches, -18.8% vs prior month. Share -1.5 points.
5.
Native9.4%
Held 5th. 248K estimated branded searches, -9.9% vs prior month. Share -0.4 points.
7.6%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Secret4.2%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Lume3.3%
Held 8th. 86.4K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
0.71%
Held 9th. 18.7K estimated branded searches, -7.4% vs prior month. Share 0 points.
10.
nuud0.48%
Held 10th. 12.7K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Dove and its closest rivals
Every comparison with Dove
50 comparisons
- Bath & Body Works vs Dove
- CeraVe vs Dove
- Dove vs L'Occitane
- Cetaphil vs Dove
- Dove vs Nivea
- Aesop vs Dove
- Diptyque vs Dove
- Dove vs Jo Malone
- Dove vs Lynx
- Dove vs Hims
- Dove vs Ivory
- Dove vs Olaplex
- Dove vs Dr. Squatch
- Dove vs Lux
- Dove vs Old Spice
- Aveeno vs Dove
- Dove vs SALT & STONE
- Dove vs Nizoral
- Dove vs St. Ives
- Dove vs Wild
- Dove vs Olay
- Dove vs Native
- Dettol vs Dove
- Dial vs Dove
- Dove vs Vanicream
- Dove vs Victoria's Secret
- Dove vs Tree Hut
- Dove vs Molton Brown
- Dove vs Secret
- Dove vs Palmolive
- Dove vs Lume
- Dove vs Protex
- Dove vs Yardley
- Blueland vs Dove
- Dove vs Mrs. Meyer’s Clean Day
- Dove vs Soap & Glory
- Dove vs Irish Spring
- Dove vs Nécessaire
- Dove vs Frank Body
- Dove vs nuud
- Dove vs Original Source
- Dove vs Softsoap
- Dove vs Imperial Leather
- Aussie vs Dove
- CHI vs Dove
- Dove vs Method
- Dove vs Keeps
- Dove vs Mio
- Dove vs Sanex
- Dove vs Radox
How has branded search demand for Dove changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dove worldwide rose from 1.6M to 1.7M.
- Across the 12 months ending September 2026, Dove’s share of searches among deodorant and body care brands worldwide decreased from 38.4% to 37.8%.
- Across the 12 months ending September 2026, Dove’s share of searches among deodorant and body care brands worldwide peaked at 38.4% in October 2025 and was lowest at 29.2% in November 2025.
How did search popularity change for deodorant and body care brands worldwide in September 2026?
6 changes
In September 2026, Dove gained share of searches among deodorant and body care brands worldwide, from 35.4% to 37.8%.
In September 2026, Dr. Squatch gained share of searches among deodorant and body care brands worldwide, from 13.8% to 14.4%.
In September 2026, Wild lost share of searches among deodorant and body care brands worldwide, from 11.6% to 10.1%.
In September 2026, SALT & STONE lost share of searches among deodorant and body care brands worldwide, from 13.5% to 12.1%.
Native’s share of searches among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 10.8% to 9.4% in September 2026.
Lume’s share of searches among deodorant and body care brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.3% in September 2026.
How are Dove’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dove
- dove body scrub
- dove body wash
- dove gradual tan
- dove soap
Who owns Dove?
Dove is owned by 
Unilever. Brandwave also tracks 
Liquid I.V., 
Ben & Jerry's, 
Continental, Dr. Squatch, 
Lipton, 
Lux, 
Lynx, 
Magnum, 
Omo, 
Persil, Sunlight, 
TRESemmé, 
Vaseline, Wild and Wild River, owned by the same company, worldwide.
Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Dove compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Body spray brands | 2nd of 6 | 17.7% | Show ranking |
| Body wash brands | 1st of 6 | 29.1% | Show ranking |
| Hand soap brands | 1st of 9 | 30.1% | Show ranking |
| Bar soap brands | 1st of 8 | 31.6% | Show ranking |
| Body wash and soap brands | 1st of 9 | 38.6% | Show ranking |
| Shampoo and conditioner brands | 1st of 9 | 28.9% | Show ranking |
| Antibacterial soap brands | 1st of 3 | 58% | Show ranking |
| Deo stick brands | 1st of 3 | 51.7% | Show ranking |
| Deodorant and body care brands | 1st of 10 | 37.8% | Shown above |
| Foaming hand wash brands | 1st of 6 | 73.8% | Show ranking |
| Body scrub | 1st of 6 | 77.2% | Show ranking |
| Shower gel | 1st of 6 | 51.8% | Show ranking |
| Gradual tan brands | 5th of 8 | 3.3% | Show ranking |
Is Dove your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.