Brandwave

Jo Malone vs Trudon:Which is more popular?

In September 2026, Jo Malone had more branded searches than Trudon among home fragrance brands worldwide. Jo Malone had about 673,000 branded searches, while Trudon had 40,500. Jo Malone made up 8% of all home fragrance brand searches we track, and Trudon accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about home fragrance brands, Jo Malone and Trudon each appeared in three of the five answers. Trudon was mentioned before Jo Malone in two out of three answers that named either.

Among home fragrance brands worldwide in September 2026

Who do people search for more?

Jo Malone, about 17 searches for every 1 for Trudon

Jo Malone 673K searchesTrudon 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Jo Malone in 3 of 5Trudon in 3 of 5

Who does AI recommend more?

Trudon, named ahead of Jo Malone in 2 of 3 answers

Trudon first in 2Jo Malone first in 1

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Top home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jo Malone and Trudon were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Trudon was listed before Jo Malone in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Trudon2nd
  3. Nest New York3rd
  4. Voluspa4th
  5. Jo Malone5th
  6. LAFCO6th
  7. P.F. Candle Co.7th
  8. Yankee Candle8th
  9. Bath & Body Works9th
  10. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trudon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LAFCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Jo Malone or Trudon more popular in search?

This chart shows how often people search Google for Jo Malone and Trudon by name. Each line represents a brand's share of searches for all ten home fragrance brands we track, month by month, from English-language searches worldwide.

Jo Malone and Trudon among home fragrance brands worldwide, by month

Share of searches by month for Jo Malone, Trudon. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleTrudonVoluspaNeomP.F. Candle Co.Nest New YorkLAFCO
Oct 202571.9%9.5%7.7%9.5%0.38%0.47%0.21%0.17%0.11%0.08%
Nov 202575.9%8.2%6.7%8.2%0.22%0.33%0.27%0.15%0.1%0.07%
Dec 202577%6.8%6.8%8.3%0.27%0.27%0.34%0.12%0.08%0.04%
Jan 202670.3%11.3%9.3%7.6%0.46%0.46%0.25%0.17%0.14%0.09%
Feb 202675.2%9.9%8.1%5.4%0.4%0.4%0.22%0.18%0.15%0.08%
Mar 202672.2%11.6%9.5%5.2%0.47%0.38%0.21%0.17%0.14%0.09%
Apr 202674.6%9.8%9.8%4.4%0.48%0.4%0.14%0.14%0.14%0.08%
May 202673%11.7%9.6%4.3%0.47%0.39%0.14%0.17%0.14%0.09%
Jun 202678%10.3%6.9%3.8%0.41%0.28%0.1%0.12%0.1%0.08%
Jul 202674.4%11.9%8%4.4%0.39%0.39%0.12%0.18%0.12%0.1%
Aug 202675.3%9.9%8.1%5.4%0.4%0.33%0.12%0.15%0.15%0.08%
Sep 202674.3%9.8%8%6.5%0.48%0.39%0.18%0.18%0.14%0.08%

How has the Jo Malone and Trudon comparison changed over the last 12 months?

3 findings
  • Jo Malone was ahead of Trudon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jo Malone’s share of searches among home fragrance brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Trudon’s share of searches among home fragrance brands worldwide moved from 0.38% to 0.48%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for home fragrance brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Trudon worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jo Malone’s and Trudon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jo Malone

1 branded search term

  • jomalone

Trudon

1 branded search term

  • trudon

How the Brand Demand Index is measured

Other head-to-heads among home fragrance brands

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