Jo Malone vs Nest New York:Which is more popular by branded search?

Name: Jo Malone vs Nest New York: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Jo Malone had more branded searches than Nest New York among home fragrance brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Nest New York’s 12.1K, and held an 8.3% Share of Search versus Nest New York’s 0.15%. These are worldwide searches for English-language branded terms.

Share of Search among home fragrance brands worldwide in August 2026Which is more popular in search, Jo Malone or Nest New York?

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Which is more popular in search, Jo Malone or Nest New York?

Compare the home fragrance brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jo Malone and Nest New York among home fragrance brands worldwide, by month

Month	Bath & Body Works	Diptyque	Jo Malone	Yankee Candle	Nest New York	Neom
Oct 2025	72.3%	9.7%	7.9%	9.7%	0.12%	0.21%
Nov 2025	76.1%	8.4%	6.9%	8.4%	0.1%	0.28%
Dec 2025	77.2%	6.9%	6.9%	8.5%	0.08%	0.34%
Jan 2026	70.7%	11.6%	9.5%	7.8%	0.14%	0.26%
Feb 2026	75.6%	10.2%	8.3%	5.6%	0.15%	0.22%
Mar 2026	72.6%	11.9%	9.8%	5.3%	0.14%	0.21%
Apr 2026	75%	10.1%	10.1%	4.5%	0.15%	0.15%
May 2026	73.3%	12.1%	9.9%	4.4%	0.15%	0.15%
Jun 2026	78.4%	10.5%	7%	3.9%	0.1%	0.1%
Jul 2026	74.7%	12.3%	8.2%	4.5%	0.12%	0.12%
Aug 2026	75.7%	10.2%	8.3%	5.6%	0.15%	0.12%
Sep 2026	—	—	—	—	—	—

How has the Jo Malone and Nest New York comparison changed over the last 12 months?

3 findings

Jo Malone was ahead of Nest New York in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among home fragrance brands worldwide moved from 7.9% to 8.3%, and its estimated monthly branded searches held steady at 673K.
Across the 11 months ending August 2026, Nest New York’s estimated Share of Search among home fragrance brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for home fragrance brands worldwide in August 2026?

1 change

In August 2026, Nest New York rose from 6th to 5th among home fragrance brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Jo Malone’s and Nest New York’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.