Brandwave

How popular isLAFCO?

In October 2026, people searched for LAFCO by name about 6,600 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.57% of all global candle brand searches, placing LAFCO 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about candle brands, LAFCO appeared in one of the five answers and was the ninth most recommended of the 11.

Search and AI answers in October 2026

LAFCO is the 11th most searched of 11 competitors and the ninth most recommended in the AI answers we collected.

  1. Yankee CandleShare of searches 58.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. DiptyqueShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Bath & Body WorksShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Jo MaloneShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. LAFCOShare of searches 0.57%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+6 more

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LAFCO was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LAFCO is the ninth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Jo Malone3rd
  4. Yankee Candle4th
  5. Bath & Body Works5th
  6. Nest New York6th
  7. Trudon7th
  8. P.F. Candle Co.8th
  9. LAFCO9th
  10. Neom10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trudon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LAFCO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for LAFCO compared with other candle brands worldwide?

LAFCO against candle brands worldwide, by month

Share of searches by month for Yankee Candle, Diptyque, Bath & Body Works, Jo Malone, WoodWick, Trudon, Voluspa, LAFCO. The figures are in the table below the chart.

View monthly share of searches table
MonthYankee CandleDiptyqueBath & Body WorksJo MaloneWoodWickTrudonVoluspaNeomNest New YorkP.F. Candle Co.LAFCO
Nov 202563.3%8.7%7.6%7.1%4.7%1.7%2.6%2.1%0.77%0.94%0.51%
Dec 202562.2%8.6%8.4%7%5.6%2.1%2.1%2.5%0.61%0.61%0.34%
Jan 202656.8%11.5%7.6%6.5%6.2%3.4%3.4%1.9%1%1%0.68%
Feb 202658.9%10%7.8%6.7%4.3%3.5%3.5%1.9%1.3%1.1%0.86%
Mar 202653.1%11%9.2%7.3%4.8%4.8%3.9%2.1%1.4%1.4%0.95%
Apr 202650.9%12.8%8.8%7.1%4.6%5.6%4.6%1.7%1.7%1.4%0.91%
May 202647.9%14.8%9.5%8.1%4.3%5.3%4.3%1.6%1.6%1.6%1.1%
Jun 202648.6%18.1%9.1%6.8%3.6%5.3%3.6%1.3%1.3%1.3%1.1%
Jul 202646.2%21.2%8.7%6.5%4.2%4.2%4.2%1.2%1.2%1.5%1%
Aug 202653.4%16.3%9.2%6.1%3.2%3.9%3.2%1.2%1.4%1.2%0.78%
Sep 202657%11.6%9.2%6.5%3.4%4.2%3.4%1.5%1.3%1.3%0.68%
Oct 202658.2%11.8%8.9%6.6%4.3%3.5%2.9%1.6%0.86%0.86%0.57%

  1. 1.Yankee Candle

    58.2%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  2. 2.Diptyque

    11.8%

    Held 2nd. 137K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  3. 3.Bath & Body Works

    8.9%

    Held 3rd. 103K estimated branded searches, +15.4% vs prior month. Share -0.3 points.

  4. 4.Jo Malone

    6.6%

    Held 4th. 76.2K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.WoodWick

    4.3%

    Moved from 7th to 5th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.9 points.

  6. 6.Trudon

    3.5%

    Moved from 5th to 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.Voluspa

    2.9%

    Moved from 6th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  8. 8.Neom

    1.6%

    Held 8th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  9. 9.Nest New York

    0.86%

    Held 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  10. 10.P.F. Candle Co.

    0.86%

    Held 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  11. 11.LAFCO

    0.57%

    Held 11th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Diptyque, Bath & Body Works and Jo Malone sell other things too, so only their searches that name this product count here, like “diptyque candle”.

Compare popularity between LAFCO and its closest rivals

Every comparison with LAFCO

10 comparisons

How has branded search demand for LAFCO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for LAFCO worldwide fell from 9.9K to 6.6K.
  • Across the 12 months ending October 2026, LAFCO’s share of searches among candle brands worldwide held steady, from 0.51% to 0.57%.

How did search popularity change for candle brands worldwide in October 2026?

6 changes

  1. In October 2026, WoodWick overtook Trudon and Voluspa to rank 5th among candle brands worldwide, with 4.3% of the searches.

  2. In October 2026, Yankee Candle gained share of searches among candle brands worldwide, from 57% to 58.2%.

  3. In October 2026, Trudon lost share of searches among candle brands worldwide, from 4.2% to 3.5%.

  4. In October 2026, Voluspa lost share of searches among candle brands worldwide, from 3.4% to 2.9%.

  5. Estimated monthly branded searches for Neom worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in October 2026.

  6. Estimated monthly branded searches for P.F. Candle Co. worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in October 2026.

How are LAFCO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LAFCO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lafco

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How the Brand Demand Index is measured

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