LAFCO vs Nest New York:Which is searched more?
In September 2026, Nest New York had more branded searches than LAFCO among home fragrance brands worldwide. Nest New York had about 12,100 branded searches, while LAFCO had 6,600. Nest New York made up 0.14% of all home fragrance brand searches we track, and LAFCO accounted for 0.08%. These are worldwide searches for English-language branded terms.
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Is LAFCO or Nest New York more popular in search?
Compare the home fragrance brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nest New York, LAFCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Trudon | Voluspa | Neom | P.F. Candle Co. | Nest New York | LAFCO |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.38% | 0.47% | 0.21% | 0.17% | 0.11% | 0.08% |
| Nov 2025 | 75.9% | 8.2% | 6.7% | 8.2% | 0.22% | 0.33% | 0.27% | 0.15% | 0.1% | 0.07% |
| Dec 2025 | 77% | 6.8% | 6.8% | 8.3% | 0.27% | 0.27% | 0.34% | 0.12% | 0.08% | 0.04% |
| Jan 2026 | 70.3% | 11.3% | 9.3% | 7.6% | 0.46% | 0.46% | 0.25% | 0.17% | 0.14% | 0.09% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.4% | 0.4% | 0.22% | 0.18% | 0.15% | 0.08% |
| Mar 2026 | 72.2% | 11.6% | 9.5% | 5.2% | 0.47% | 0.38% | 0.21% | 0.17% | 0.14% | 0.09% |
| Apr 2026 | 74.6% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% | 0.14% | 0.08% |
| May 2026 | 73% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.17% | 0.14% | 0.09% |
| Jun 2026 | 78% | 10.3% | 6.9% | 3.8% | 0.41% | 0.28% | 0.1% | 0.12% | 0.1% | 0.08% |
| Jul 2026 | 74.4% | 11.9% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.18% | 0.12% | 0.1% |
| Aug 2026 | 75.3% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% | 0.15% | 0.08% |
| Sep 2026 | 74.3% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.18% | 0.14% | 0.08% |
How has the LAFCO and Nest New York comparison changed over the last 12 months?
3 findings
- Nest New York was ahead of LAFCO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LAFCO’s share of searches among home fragrance brands worldwide held steady at 0.08%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Nest New York’s share of searches among home fragrance brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for home fragrance brands worldwide in September 2026?
1 change
In September 2026, Nest New York fell from 7th to 9th among home fragrance brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LAFCO’s and Nest New York’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LAFCO
1 branded search term
- lafco
Nest New York
1 branded search term
- nestnewyork
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Bath & Body Works vs Yankee Candle: compare search popularity- Diptyque vs Jo Malone: compare search popularity
- Diptyque vs Yankee Candle: compare search popularity
- Jo Malone vs Yankee Candle: compare search popularity
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