LAFCO vs Neom:Which is more popular?
In September 2026, Neom had more branded searches than LAFCO among home fragrance brands worldwide. Neom had about 14,800 branded searches, while LAFCO had 6,600. Neom made up 0.18% of all home fragrance brand searches we track, and LAFCO accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about home fragrance brands, LAFCO appeared in two of the five answers and Neom in none.
Who do people search for more?
Neom, about 2 searches for every 1 for LAFCO
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Top home fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LAFCO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Neom did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st
Trudon2nd
Nest New York3rd
Voluspa4th
Jo Malone5th
LAFCO6th
P.F. Candle Co.7th
Yankee Candle8th
Bath & Body Works9th- Neom–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nest New York4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trudon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Voluspa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- P.F. Candle Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LAFCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bath & Body Works1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fragrance brands
5 answers
Asked ChatGPT
“Which home fragrance brand should I buy?”
Asked ChatGPT
“What are the best home fragrance brands?”
Asked ChatGPT
“What's the best home fragrance brand for a fresh home?”
Searched Google, AI Overview
“luxury candles”
Searched Google, AI Overview
“home fragrance brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is LAFCO or Neom more popular in search?
This chart shows how often people search Google for LAFCO and Neom by name. Each line represents a brand's share of searches for all ten home fragrance brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Neom, LAFCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Trudon | Voluspa | Neom | P.F. Candle Co. | Nest New York | LAFCO |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.38% | 0.47% | 0.21% | 0.17% | 0.11% | 0.08% |
| Nov 2025 | 75.9% | 8.2% | 6.7% | 8.2% | 0.22% | 0.33% | 0.27% | 0.15% | 0.1% | 0.07% |
| Dec 2025 | 77% | 6.8% | 6.8% | 8.3% | 0.27% | 0.27% | 0.34% | 0.12% | 0.08% | 0.04% |
| Jan 2026 | 70.3% | 11.3% | 9.3% | 7.6% | 0.46% | 0.46% | 0.25% | 0.17% | 0.14% | 0.09% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.4% | 0.4% | 0.22% | 0.18% | 0.15% | 0.08% |
| Mar 2026 | 72.2% | 11.6% | 9.5% | 5.2% | 0.47% | 0.38% | 0.21% | 0.17% | 0.14% | 0.09% |
| Apr 2026 | 74.6% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% | 0.14% | 0.08% |
| May 2026 | 73% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.17% | 0.14% | 0.09% |
| Jun 2026 | 78% | 10.3% | 6.9% | 3.8% | 0.41% | 0.28% | 0.1% | 0.12% | 0.1% | 0.08% |
| Jul 2026 | 74.4% | 11.9% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.18% | 0.12% | 0.1% |
| Aug 2026 | 75.3% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% | 0.15% | 0.08% |
| Sep 2026 | 74.3% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.18% | 0.14% | 0.08% |
How has the LAFCO and Neom comparison changed over the last 12 months?
3 findings
- Neom was ahead of LAFCO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LAFCO’s share of searches among home fragrance brands worldwide held steady at 0.08%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Neom’s share of searches among home fragrance brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for home fragrance brands worldwide in September 2026?
1 change
In September 2026, Neom rose from 9th to 7th among home fragrance brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using LAFCO’s and Neom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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