Brandwave

How popular isNeom in search?

In August 2026, there were an estimated 9.9K branded searches for Neom worldwide which is down 45.3% over the last 11 months. Neom holds 0.12% estimated Share of Search among candle brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bath & Body Works75.5%
  2. Diptyque10.1%
  3. Jo Malone8.3%
  4. Yankee Candle5.5%
  5. WoodWick0.41%
  6. Neom0.12%
Neom website (opens in a new tab)

Follow Neom and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Neom compete?

Neom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands6th of 60.12%Shown below
Home fragrance brands6th of 60.12%Show ranking
Diffuser brands5th of 60.13%Show ranking

Which candle brands compete with Neom?

Neom against candle brands worldwide, by month

Share of Search by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle, Neom. The figures are in the table below the chart.

View monthly share of search table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleWoodWickNeom
Oct 202571.9%9.7%7.9%9.7%0.71%0.21%
Nov 202575.6%8.3%6.8%8.3%0.75%0.28%
Dec 202576.7%6.9%6.9%8.5%0.76%0.34%
Jan 202670.2%11.6%9.4%7.7%0.85%0.25%
Feb 202675.2%10.1%8.3%5.5%0.61%0.22%
Mar 202672.3%11.9%9.7%5.3%0.59%0.21%
Apr 202674.7%10.1%10.1%4.5%0.49%0.15%
May 202673.1%12%9.8%4.4%0.48%0.14%
Jun 202678.2%10.5%7%3.8%0.35%0.1%
Jul 202674.5%12.3%8.2%4.5%0.4%0.12%
Aug 202675.5%10.1%8.3%5.5%0.41%0.12%
Sep 2026——————

  1. 1.Bath & Body Works

    75.5%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  2. 2.Diptyque

    10.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Jo Malone

    8.3%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  4. 4.Yankee Candle

    5.5%

    Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +1.1 points.

  5. 5.WoodWick

    0.41%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Neom

    0.12%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Neom and its closest rivals

How has branded search demand for Neom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Neom worldwide fell from 18.1K to 9.9K.
  • Across the 11 months ending August 2026, Neom’s estimated Share of Search among candle brands worldwide held steady, from 0.21% to 0.12%.

How did search popularity change for candle brands worldwide in August 2026?

  1. In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%.

  2. In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%.

  3. In August 2026, Diptyque lost estimated Share of Search among candle brands worldwide, from 12.3% to 10.1%.

  4. Estimated monthly branded searches for Neom worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How is Neom measured?

Brandwave collects information about searches that people make online using Neom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neom candle

Do you work for Neom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Neom your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free