Brandwave

How popular isNeom in search?

In September 2026, there were an estimated 15.3K branded searches for Neom worldwide which is down 18.2% over the last 12 months. Neom holds 0.6% estimated Share of Search among room spray brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aesop33.2%
  2. Diptyque33.2%
  3. Jo Malone27.1%
  4. Molton Brown5.4%
  5. Neom0.6%
  6. Ecoya0.49%
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Which room spray brands compete with Neom?

Neom against room spray brands worldwide, by month

Share of Search by month for Aesop, Diptyque, Jo Malone, Molton Brown, Neom. The figures are in the table below the chart.

View monthly share of search table
MonthAesopDiptyqueJo MaloneMolton BrownNeomEcoya
Oct 202536.7%30.2%24.7%7.4%0.66%0.44%
Nov 202536.6%29.8%24.4%7.4%0.99%0.81%
Dec 202534.7%28.2%28.2%7%1.4%0.51%
Jan 202637.6%31%25.3%5.1%0.68%0.37%
Feb 202637.8%30.9%25.2%5%0.68%0.37%
Mar 202638%31.3%25.6%4.2%0.56%0.46%
Apr 202635.8%29.3%29.3%4.8%0.43%0.43%
May 202633.2%33.2%27.2%5.5%0.4%0.49%
Jun 202635.4%35.4%23.6%4.7%0.35%0.52%
Jul 202634.9%34.9%23.3%5.7%0.34%0.77%
Aug 202633.2%33.2%27.2%5.5%0.4%0.49%
Sep 202633.2%33.2%27.1%5.4%0.6%0.49%

  1. 1.Aesop

    33.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Diptyque

    33.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Jo Malone

    27.1%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Molton Brown

    5.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Neom

    0.6%

    Moved from 6th to 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

  6. 6.Ecoya

    0.49%

    Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Neom and its closest rivals

Every comparison with Neom

How has branded search demand for Neom changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Neom worldwide fell from 18.7K to 15.3K.
  • Across the 12 months ending September 2026, Neom’s estimated Share of Search among room spray brands worldwide peaked at 1.4% in December 2025 and was lowest at 0.34% in July 2026.

How did search popularity change for room spray brands worldwide in September 2026?

  1. Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.

  2. Diptyque’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.

  3. In September 2026, Neom rose from 6th to 5th among room spray brands worldwide.

  4. In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide.

  5. Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

Where does Neom compete?

Neom is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Candle brands6th of 60.18%Show ranking
Home fragrance brands5th of 60.18%Show ranking
Diffuser brands5th of 60.19%Show ranking
Room spray brands5th of 60.6%Shown above
Body oil brands4th of 40.02%Show ranking

How is Neom measured?

Brandwave collects information about searches that people make online using Neom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • neom body oil
  • neom candle

Do you work for Neom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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