Brandwave

L'Occitane vs Neom:Which is searched more?

In September 2026, L'Occitane had more branded searches than Neom among body oil brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Neom’s 14.8K, and held a 60.4% Share of Search versus Neom’s 0.73%. These are worldwide searches for English-language branded terms.

Share of Search among body oil brands worldwide in September 2026Which is more popular in search, L'Occitane or Neom?
L'Occitane60.4%1.2M searches
vs
Neom0.73%14.8K searches

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Which is more popular in search, L'Occitane or Neom?

Compare the body oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

L'Occitane and Neom among body oil brands worldwide, by month

Share of Search by month for L'Occitane, Neom. The figures are in the table below the chart.

View monthly share of search table
MonthL'OccitaneElemisAveenoNeom
Oct 202565.2%16.1%17.7%0.97%
Nov 202567.6%20.3%10.9%1.2%
Dec 202577.2%10.4%10.8%1.7%
Jan 202661.5%22.5%15.2%0.74%
Feb 202669.7%11.5%17.9%0.85%
Mar 202664.3%15.9%19%0.78%
Apr 202659.8%22.1%17.7%0.49%
May 202663.5%19.1%16.9%0.51%
Jun 202669.6%11.5%18.5%0.46%
Jul 202657.7%26%15.9%0.38%
Aug 202663.1%19%17.4%0.51%
Sep 202660.4%22.3%16.6%0.73%

How has the L'Occitane and Neom comparison changed over the last 12 months?

  • L'Occitane was ahead of Neom in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide moved from 65.2% to 60.4%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Neom’s estimated Share of Search among body oil brands worldwide moved from 0.97% to 0.73%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for body oil brands worldwide in September 2026?

  1. In September 2026, L'Occitane lost estimated Share of Search among body oil brands worldwide, from 63.1% to 60.4%.

  2. Estimated monthly branded searches for Neom worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Other head-to-heads among body oil brands

How each brand is measured

Brandwave collects information about searches that people make online using L'Occitane’s and Neom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

L'Occitane

1 branded search term

  • l occitane

Neom

1 branded search term

  • neom candle

How the Brand Demand Index is measured

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