Brandwave

Neom vs P.F. Candle Co.:Which is more popular?

In September 2026, Neom and P.F. Candle Co. were level in searches among home fragrance brands worldwide, with an estimated 14.8K branded searches each, at 0.18% of the total each. When we asked ChatGPT and Google AI Overviews about home fragrance brands, P.F. Candle Co. appeared in two of the five answers and Neom in none.

Among home fragrance brands worldwide in September 2026

Who do people search for more?

Neom and P.F. Candle Co. are searched for about as often as each other.

Neom 14.8K searchesP.F. Candle Co. 14.8K searches

Who does AI mention more?

P.F. Candle Co., mentioned in 2 of 5 answers, Neom in 0

P.F. Candle Co. in 2 of 5Neom in 0 of 5

Who does AI recommend more?

P.F. Candle Co., the only one of the two named

P.F. Candle Co. first in 2Neom never named

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Top home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neom did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Trudon2nd
  3. Nest New York3rd
  4. Voluspa4th
  5. Jo Malone5th
  6. LAFCO6th
  7. P.F. Candle Co.7th
  8. Yankee Candle8th
  9. Bath & Body Works9th
  10. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nest New York4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trudon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • P.F. Candle Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LAFCO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Neom or P.F. Candle Co. more popular in search?

This chart shows how often people search Google for Neom and P.F. Candle Co. by name. Each line represents a brand's share of searches for all ten home fragrance brands we track, month by month, from English-language searches worldwide.

Neom and P.F. Candle Co. among home fragrance brands worldwide, by month

Share of searches by month for Neom, P.F. Candle Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleTrudonVoluspaNeomP.F. Candle Co.Nest New YorkLAFCO
Oct 202571.9%9.5%7.7%9.5%0.38%0.47%0.21%0.17%0.11%0.08%
Nov 202575.9%8.2%6.7%8.2%0.22%0.33%0.27%0.15%0.1%0.07%
Dec 202577%6.8%6.8%8.3%0.27%0.27%0.34%0.12%0.08%0.04%
Jan 202670.3%11.3%9.3%7.6%0.46%0.46%0.25%0.17%0.14%0.09%
Feb 202675.2%9.9%8.1%5.4%0.4%0.4%0.22%0.18%0.15%0.08%
Mar 202672.2%11.6%9.5%5.2%0.47%0.38%0.21%0.17%0.14%0.09%
Apr 202674.6%9.8%9.8%4.4%0.48%0.4%0.14%0.14%0.14%0.08%
May 202673%11.7%9.6%4.3%0.47%0.39%0.14%0.17%0.14%0.09%
Jun 202678%10.3%6.9%3.8%0.41%0.28%0.1%0.12%0.1%0.08%
Jul 202674.4%11.9%8%4.4%0.39%0.39%0.12%0.18%0.12%0.1%
Aug 202675.3%9.9%8.1%5.4%0.4%0.33%0.12%0.15%0.15%0.08%
Sep 202674.3%9.8%8%6.5%0.48%0.39%0.18%0.18%0.14%0.08%

How has the Neom and P.F. Candle Co. comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: P.F. Candle Co. took it in May 2026.
  • Across the 12 months ending September 2026, Neom’s share of searches among home fragrance brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among home fragrance brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for home fragrance brands worldwide in September 2026?

1 change

  1. In September 2026, Neom rose from 9th to 7th among home fragrance brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Neom’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Neom

1 branded search term

  • neom candle

P.F. Candle Co.

2 branded search terms

  • pf candle
  • pf candle co

How the Brand Demand Index is measured

Other head-to-heads among home fragrance brands

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