WoodWick vs Yankee Candle:Which is more popular by branded search?

Name: WoodWick vs Yankee Candle: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yankee Candle had more branded searches than WoodWick among candle brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to WoodWick’s 33.1K, and held a 5.5% Share of Search versus WoodWick’s 0.41%. These are worldwide searches for English-language branded terms.

Share of Search among candle brands worldwide in August 2026Which is more popular in search, WoodWick or Yankee Candle?

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Which is more popular in search, WoodWick or Yankee Candle?

Compare the candle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

WoodWick and Yankee Candle among candle brands worldwide, by month

Month	Bath & Body Works	Diptyque	Jo Malone	Yankee Candle	WoodWick	Neom
Oct 2025	71.9%	9.7%	7.9%	9.7%	0.71%	0.21%
Nov 2025	75.6%	8.3%	6.8%	8.3%	0.75%	0.28%
Dec 2025	76.7%	6.9%	6.9%	8.5%	0.76%	0.34%
Jan 2026	70.2%	11.6%	9.4%	7.7%	0.85%	0.25%
Feb 2026	75.2%	10.1%	8.3%	5.5%	0.61%	0.22%
Mar 2026	72.3%	11.9%	9.7%	5.3%	0.59%	0.21%
Apr 2026	74.7%	10.1%	10.1%	4.5%	0.49%	0.15%
May 2026	73.1%	12%	9.8%	4.4%	0.48%	0.14%
Jun 2026	78.2%	10.5%	7%	3.8%	0.35%	0.1%
Jul 2026	74.5%	12.3%	8.2%	4.5%	0.4%	0.12%
Aug 2026	75.5%	10.1%	8.3%	5.5%	0.41%	0.12%
Sep 2026	—	—	—	—	—	—

How has the WoodWick and Yankee Candle comparison changed over the last 12 months?

3 findings

Yankee Candle was ahead of WoodWick in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, WoodWick’s estimated Share of Search among candle brands worldwide moved from 0.71% to 0.41%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among candle brands worldwide moved from 9.7% to 5.5%, and its estimated monthly branded searches moved from 823K to 450K.

How did search popularity change for candle brands worldwide in August 2026?

2 changes

In August 2026, Yankee Candle gained estimated Share of Search among candle brands worldwide, from 4.5% to 5.5%.
Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using WoodWick’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.