Ecoya vs Jo Malone:Which is searched more?
In September 2026, Jo Malone had more branded searches than Ecoya among room spray brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Ecoya’s 12.1K, and held a 27.1% Share of Search versus Ecoya’s 0.49%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ecoya or Jo Malone?
Compare the room spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jo Malone, Ecoya. The figures are in the table below the chart.
View monthly share of search table
| Month | Aesop | Diptyque | Jo Malone | Molton Brown | Neom | Ecoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30.2% | 24.7% | 7.4% | 0.66% | 0.44% |
| Nov 2025 | 36.6% | 29.8% | 24.4% | 7.4% | 0.99% | 0.81% |
| Dec 2025 | 34.7% | 28.2% | 28.2% | 7% | 1.4% | 0.51% |
| Jan 2026 | 37.6% | 31% | 25.3% | 5.1% | 0.68% | 0.37% |
| Feb 2026 | 37.8% | 30.9% | 25.2% | 5% | 0.68% | 0.37% |
| Mar 2026 | 38% | 31.3% | 25.6% | 4.2% | 0.56% | 0.46% |
| Apr 2026 | 35.8% | 29.3% | 29.3% | 4.8% | 0.43% | 0.43% |
| May 2026 | 33.2% | 33.2% | 27.2% | 5.5% | 0.4% | 0.49% |
| Jun 2026 | 35.4% | 35.4% | 23.6% | 4.7% | 0.35% | 0.52% |
| Jul 2026 | 34.9% | 34.9% | 23.3% | 5.7% | 0.34% | 0.77% |
| Aug 2026 | 33.2% | 33.2% | 27.2% | 5.5% | 0.4% | 0.49% |
| Sep 2026 | 33.2% | 33.2% | 27.1% | 5.4% | 0.6% | 0.49% |
How has the Ecoya and Jo Malone comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Ecoya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecoya’s estimated Share of Search among room spray brands worldwide moved from 0.44% to 0.49%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide moved from 24.7% to 27.1%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for room spray brands worldwide in September 2026?
1 change
In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide.
Other head-to-heads among room spray brands
How each brand is measured
Brandwave collects information about searches that people make online using Ecoya’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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