Brandwave

How popular isMolton Brown in search?

In September 2026, there were an estimated 135K branded searches for Molton Brown worldwide which is down 32.8% over the last 12 months. Molton Brown holds 5.4% estimated Share of Search among room spray brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aesop33.2%
  2. Diptyque33.2%
  3. Jo Malone27.1%
  4. Molton Brown5.4%
  5. Neom0.6%
  6. Ecoya0.49%
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Which room spray brands compete with Molton Brown?

Molton Brown against room spray brands worldwide, by month

Share of Search by month for Aesop, Diptyque, Jo Malone, Molton Brown. The figures are in the table below the chart.

View monthly share of search table
MonthAesopDiptyqueJo MaloneMolton BrownNeomEcoya
Oct 202536.7%30.2%24.7%7.4%0.66%0.44%
Nov 202536.6%29.8%24.4%7.4%0.99%0.81%
Dec 202534.7%28.2%28.2%7%1.4%0.51%
Jan 202637.6%31%25.3%5.1%0.68%0.37%
Feb 202637.8%30.9%25.2%5%0.68%0.37%
Mar 202638%31.3%25.6%4.2%0.56%0.46%
Apr 202635.8%29.3%29.3%4.8%0.43%0.43%
May 202633.2%33.2%27.2%5.5%0.4%0.49%
Jun 202635.4%35.4%23.6%4.7%0.35%0.52%
Jul 202634.9%34.9%23.3%5.7%0.34%0.77%
Aug 202633.2%33.2%27.2%5.5%0.4%0.49%
Sep 202633.2%33.2%27.1%5.4%0.6%0.49%

  1. 1.Aesop

    33.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Diptyque

    33.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Jo Malone

    27.1%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Molton Brown

    5.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Neom

    0.6%

    Moved from 6th to 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

  6. 6.Ecoya

    0.49%

    Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Molton Brown and its closest rivals

Every comparison with Molton Brown

How has branded search demand for Molton Brown changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Molton Brown worldwide fell from 201K to 135K.
  • Across the 12 months ending September 2026, Molton Brown’s estimated Share of Search among room spray brands worldwide decreased from 7.4% to 5.4%.
  • Across the 12 months ending September 2026, Molton Brown’s estimated Share of Search among room spray brands worldwide peaked at 7.4% in October 2025 and was lowest at 4.2% in March 2026.

How did search popularity change for room spray brands worldwide in September 2026?

  1. Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.

  2. Diptyque’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.

  3. In September 2026, Neom rose from 6th to 5th among room spray brands worldwide.

  4. In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide.

  5. Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

Where does Molton Brown compete?

Molton Brown is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Room spray brands4th of 65.4%Shown above
Shower gel3rd of 67%Show ranking

How is Molton Brown measured?

Brandwave collects information about searches that people make online using Molton Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • molton brown

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How the Brand Demand Index is measured

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