How popular isDiptyque in search?
In September 2026, there were an estimated 823K branded searches for Diptyque worldwide which held steady over the last 12 months. Diptyque holds 33.2% estimated Share of Search among room spray brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Aesop33.2%
Diptyque33.2%Jo Malone27.1%
Molton Brown5.4%
Neom0.62%
Ecoya0.49%
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Which room spray brands compete with Diptyque?
Share of Search by month for Aesop, Diptyque, Jo Malone, Molton Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Aesop | Diptyque | Jo Malone | Molton Brown | Neom | Ecoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30.2% | 24.7% | 7.4% | 0.69% | 0.44% |
| Nov 2025 | 36.6% | 29.8% | 24.4% | 7.3% | 1% | 0.81% |
| Dec 2025 | 34.7% | 28.2% | 28.2% | 7% | 1.4% | 0.51% |
| Jan 2026 | 37.6% | 30.9% | 25.3% | 5.1% | 0.7% | 0.37% |
| Feb 2026 | 37.8% | 30.9% | 25.2% | 5% | 0.7% | 0.37% |
| Mar 2026 | 38% | 31.3% | 25.6% | 4.2% | 0.58% | 0.46% |
| Apr 2026 | 35.8% | 29.3% | 29.3% | 4.8% | 0.45% | 0.43% |
| May 2026 | 33.2% | 33.2% | 27.2% | 5.5% | 0.42% | 0.49% |
| Jun 2026 | 35.4% | 35.4% | 23.6% | 4.7% | 0.36% | 0.52% |
| Jul 2026 | 34.9% | 34.9% | 23.3% | 5.7% | 0.36% | 0.77% |
| Aug 2026 | 33.2% | 33.2% | 27.2% | 5.5% | 0.42% | 0.49% |
| Sep 2026 | 33.2% | 33.2% | 27.1% | 5.4% | 0.62% | 0.49% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 823K | 0% | -0.1 points | |
| 2, held 2nd | 33.2% | 823K | 0% | -0.1 points | |
| 3, held 3rd | 27.1% | 673K | 0% | -0.1 points | |
| 4, held 4th | 5.4% | 135K | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.62% | 15.3K | +45.7% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.49% | 12.1K | 0% | 0 pointsmoved from 5th to 6th |
1.
33.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Diptyque33.2%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
27.1%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.4%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Neom0.62%
Moved from 6th to 5th. 15.3K estimated branded searches, +45.7% vs prior month. Share +0.2 points.
6.
Ecoya0.49%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Diptyque and its closest rivals
Every comparison with Diptyque
15 comparisons
- Aesop vs Diptyque
- Bath & Body Works vs Diptyque
- Diptyque vs Dove
- Diptyque vs L'Occitane
- Diptyque vs Jo Malone
- Diptyque vs Yankee Candle
- Dial vs Diptyque
- Diptyque vs Molton Brown
- Blueland vs Diptyque
- Diptyque vs WoodWick
- Diptyque vs Muji
- Diptyque vs Neom
- Diptyque vs Ecoya
- Diptyque vs Nest New York
- Diptyque vs Vitruvi
How has branded search demand for Diptyque changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Diptyque worldwide held steady at 823K.
- Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among room spray brands worldwide increased from 30.2% to 33.2%.
- Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among room spray brands worldwide peaked at 35.4% in June 2026 and was lowest at 28.2% in December 2025.
How did search popularity change for room spray brands worldwide in September 2026?
5 changes
Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.
Diptyque’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.
In September 2026, Neom rose from 6th to 5th among room spray brands worldwide.
In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide.
Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
Where does Diptyque compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Candle brands | 2nd of 6 | 9.8% | Show ranking |
| Home fragrance brands | 2nd of 6 | 9.9% | Show ranking |
| Diffuser brands | 2nd of 6 | 10.7% | Show ranking |
| Hand soap brands | 4th of 7 | 15.1% | Show ranking |
| Room spray brands | 2nd of 6 | 33.2% | Shown above |
How is Diptyque measured?
Brandwave collects information about searches that people make online using Diptyque’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diptyque
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Is Diptyque your brand?
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