Brandwave

How popular isP.F. Candle Co.?

In September 2026, people searched for P.F. Candle Co. by name about 14,800 times worldwide, about the same as the previous year. These searches made up 0.57% of all global room spray brand searches, placing P.F. Candle Co. eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about room spray brands, P.F. Candle Co. appeared in two of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

P.F. Candle Co. is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. AesopShare of searches 31.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. DiptyqueShare of searches 31.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Jo MaloneShare of searches 26%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. Molton BrownShare of searches 5.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. P.F. Candle Co.Share of searches 0.57%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top room spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, P.F. Candle Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. P.F. Candle Co. is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs. Meyer’s Clean Day1st
  2. Homecourt2nd
  3. Diptyque3rd
  4. Aesop4th
  5. P.F. Candle Co.5th
  6. Jo Malone6th
  7. Molton Brown–
  8. Neom–
  9. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diptyque2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Homecourt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • P.F. Candle Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Molton Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about room spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which room spray brands compete with P.F. Candle Co.?

P.F. Candle Co. against room spray brands worldwide, by month

Share of searches by month for Aesop, Diptyque, Jo Malone, Molton Brown, P.F. Candle Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopDiptyqueJo MaloneMolton BrownMrs. Meyer’s Clean DayHomecourtNeomP.F. Candle Co.Ecoya
Oct 202535.3%29.1%23.8%7.1%1.7%1.4%0.64%0.52%0.43%
Nov 202535.7%29.1%23.8%7.2%1.2%0.79%0.96%0.53%0.79%
Dec 202533.9%27.6%27.6%6.8%0.92%0.75%1.4%0.5%0.5%
Jan 202636.3%29.9%24.4%4.9%1.8%1.2%0.66%0.44%0.36%
Feb 202636.4%29.8%24.4%4.9%1.8%1.2%0.66%0.54%0.36%
Mar 202636.6%30.1%24.6%4%1.8%1.5%0.54%0.44%0.44%
Apr 202634.3%28.1%28.1%4.6%2.1%1.7%0.41%0.41%0.41%
May 202631.9%31.9%26.1%5.2%1.9%1.6%0.38%0.47%0.47%
Jun 202634%34%22.8%4.6%1.7%1.7%0.34%0.41%0.5%
Jul 202633.5%33.5%22.4%5.5%2%1.6%0.33%0.49%0.74%
Aug 202631.8%31.8%26%5.2%2.3%1.6%0.38%0.47%0.47%
Sep 202631.8%31.8%26%5.2%1.9%1.6%0.57%0.57%0.47%

  1. 1.Aesop

    31.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Diptyque

    31.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Jo Malone

    26%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Molton Brown

    5.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mrs. Meyer’s Clean Day

    1.9%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Homecourt

    1.6%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Neom

    0.57%

    Moved from 9th to 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

  8. 8.P.F. Candle Co.

    0.57%

    Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  9. 9.Ecoya

    0.47%

    Moved from 7th to 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between P.F. Candle Co. and its closest rivals

Every comparison with P.F. Candle Co.

14 comparisons

How has branded search demand for P.F. Candle Co. changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for P.F. Candle Co. worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among room spray brands worldwide held steady, from 0.52% to 0.57%.

How did search popularity change for room spray brands worldwide in September 2026?

4 changes

  1. In September 2026, Neom rose from 9th to 7th among room spray brands worldwide.

  2. In September 2026, Ecoya fell from 7th to 9th among room spray brands worldwide.

  3. Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

  4. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are P.F. Candle Co.’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using P.F. Candle Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pf candle
  • pf candle co

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How the Brand Demand Index is measured

Where does P.F. Candle Co. compete?

P.F. Candle Co. is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fragrance brands8th of 100.18%Show ranking
Room spray brands8th of 90.57%Shown above
Creator with pink hair and a pink jacket

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