Brandwave

Ecoya vs P.F. Candle Co.:Which is more popular?

In September 2026, P.F. Candle Co. had more branded searches than Ecoya among room spray brands worldwide. P.F. Candle Co. had about 14,800 branded searches, while Ecoya had 12,100. P.F. Candle Co. made up 0.57% of all room spray brand searches we track, and Ecoya accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about room spray brands, P.F. Candle Co. appeared in two of the four answers and Ecoya in none.

Among room spray brands worldwide in September 2026

Who do people search for more?

P.F. Candle Co., about 22% more searches than Ecoya

P.F. Candle Co. 14.8K searchesEcoya 12.1K searches

Who does AI mention more?

P.F. Candle Co., mentioned in 2 of 4 answers, Ecoya in 0

P.F. Candle Co. in 2 of 4Ecoya in 0 of 4

Who does AI recommend more?

P.F. Candle Co., the only one of the two named

P.F. Candle Co. first in 2Ecoya never named

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Top room spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, P.F. Candle Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ecoya did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs. Meyer’s Clean Day1st
  2. Homecourt2nd
  3. Diptyque3rd
  4. Aesop4th
  5. P.F. Candle Co.5th
  6. Jo Malone6th
  7. Molton Brown–
  8. Neom–
  9. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diptyque2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Homecourt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • P.F. Candle Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Molton Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about room spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ecoya or P.F. Candle Co. more popular in search?

This chart shows how often people search Google for Ecoya and P.F. Candle Co. by name. Each line represents a brand's share of searches for all nine room spray brands we track, month by month, from English-language searches worldwide.

Ecoya and P.F. Candle Co. among room spray brands worldwide, by month

Share of searches by month for P.F. Candle Co., Ecoya. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopDiptyqueJo MaloneMolton BrownMrs. Meyer’s Clean DayHomecourtNeomP.F. Candle Co.Ecoya
Oct 202535.3%29.1%23.8%7.1%1.7%1.4%0.64%0.52%0.43%
Nov 202535.7%29.1%23.8%7.2%1.2%0.79%0.96%0.53%0.79%
Dec 202533.9%27.6%27.6%6.8%0.92%0.75%1.4%0.5%0.5%
Jan 202636.3%29.9%24.4%4.9%1.8%1.2%0.66%0.44%0.36%
Feb 202636.4%29.8%24.4%4.9%1.8%1.2%0.66%0.54%0.36%
Mar 202636.6%30.1%24.6%4%1.8%1.5%0.54%0.44%0.44%
Apr 202634.3%28.1%28.1%4.6%2.1%1.7%0.41%0.41%0.41%
May 202631.9%31.9%26.1%5.2%1.9%1.6%0.38%0.47%0.47%
Jun 202634%34%22.8%4.6%1.7%1.7%0.34%0.41%0.5%
Jul 202633.5%33.5%22.4%5.5%2%1.6%0.33%0.49%0.74%
Aug 202631.8%31.8%26%5.2%2.3%1.6%0.38%0.47%0.47%
Sep 202631.8%31.8%26%5.2%1.9%1.6%0.57%0.57%0.47%

How has the Ecoya and P.F. Candle Co. comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Ecoya took it in November 2025, P.F. Candle Co. took it in January 2026, Ecoya took it in June 2026, P.F. Candle Co. took it in September 2026.
  • Across the 12 months ending September 2026, Ecoya’s share of searches among room spray brands worldwide moved from 0.43% to 0.47%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among room spray brands worldwide moved from 0.52% to 0.57%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for room spray brands worldwide in September 2026?

1 change

  1. In September 2026, Ecoya fell from 7th to 9th among room spray brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ecoya’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecoya

1 branded search term

  • ecoya

P.F. Candle Co.

2 branded search terms

  • pf candle
  • pf candle co

How the Brand Demand Index is measured

Other head-to-heads among room spray brands

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