Bath & Body Works vs P.F. Candle Co.:Which is searched more?
In September 2026, Bath & Body Works had more branded searches than P.F. Candle Co. among home fragrance brands worldwide. Bath & Body Works had about 6.3 million branded searches, while P.F. Candle Co. had 14,800. Bath & Body Works made up 74.3% of all home fragrance brand searches we track, and P.F. Candle Co. accounted for 0.18%. These are worldwide searches for English-language branded terms.
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Is Bath & Body Works or P.F. Candle Co. more popular in search?
Compare the home fragrance brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bath & Body Works, P.F. Candle Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Trudon | Voluspa | Neom | P.F. Candle Co. | Nest New York | LAFCO |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.38% | 0.47% | 0.21% | 0.17% | 0.11% | 0.08% |
| Nov 2025 | 75.9% | 8.2% | 6.7% | 8.2% | 0.22% | 0.33% | 0.27% | 0.15% | 0.1% | 0.07% |
| Dec 2025 | 77% | 6.8% | 6.8% | 8.3% | 0.27% | 0.27% | 0.34% | 0.12% | 0.08% | 0.04% |
| Jan 2026 | 70.3% | 11.3% | 9.3% | 7.6% | 0.46% | 0.46% | 0.25% | 0.17% | 0.14% | 0.09% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.4% | 0.4% | 0.22% | 0.18% | 0.15% | 0.08% |
| Mar 2026 | 72.2% | 11.6% | 9.5% | 5.2% | 0.47% | 0.38% | 0.21% | 0.17% | 0.14% | 0.09% |
| Apr 2026 | 74.6% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% | 0.14% | 0.08% |
| May 2026 | 73% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.17% | 0.14% | 0.09% |
| Jun 2026 | 78% | 10.3% | 6.9% | 3.8% | 0.41% | 0.28% | 0.1% | 0.12% | 0.1% | 0.08% |
| Jul 2026 | 74.4% | 11.9% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.18% | 0.12% | 0.1% |
| Aug 2026 | 75.3% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% | 0.15% | 0.08% |
| Sep 2026 | 74.3% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.18% | 0.14% | 0.08% |
How has the Bath & Body Works and P.F. Candle Co. comparison changed over the last 12 months?
3 findings
- Bath & Body Works was ahead of P.F. Candle Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among home fragrance brands worldwide moved from 71.9% to 74.3%, and its estimated monthly branded searches held steady at 6.3M.
- Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among home fragrance brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for home fragrance brands worldwide in September 2026?
1 change
In September 2026, Bath & Body Works lost share of searches among home fragrance brands worldwide, from 75.3% to 74.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bath & Body Works’ and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
2 branded search terms
- bath and body works
- bath body works
P.F. Candle Co.
2 branded search terms
- pf candle
- pf candle co
Other head-to-heads among home fragrance brands
Bath & Body Works vs Diptyque: compare search popularity
Bath & Body Works vs Jo Malone: compare search popularity
Bath & Body Works vs Yankee Candle: compare search popularity- Diptyque vs Jo Malone: compare search popularity
- Diptyque vs Yankee Candle: compare search popularity
- Jo Malone vs Yankee Candle: compare search popularity
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