P.F. Candle Co. vs WoodWick:Which is more popular?
In October 2026, WoodWick had more branded searches than P.F. Candle Co. among candle brands worldwide. WoodWick had about 49,500 branded searches, while P.F. Candle Co. had 9,900. WoodWick made up 4.3% of all candle brand searches we track, and P.F. Candle Co. accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about candle brands, P.F. Candle Co. appeared in two of the five answers and WoodWick in none.
Who do people search for more?
WoodWick, about 5 searches for every 1 for P.F. Candle Co.
Who does AI mention more?
P.F. Candle Co., mentioned in 2 of 5 answers, WoodWick in 0
Who does AI recommend more?
P.F. Candle Co., the only one of the two named
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WoodWick did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st
Voluspa2nd
Jo Malone3rd
Yankee Candle4th
Bath & Body Works5th
Nest New York6th
Trudon7th- P.F. Candle Co.8th
LAFCO9th- +1 more
- WoodWick–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- P.F. Candle Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trudon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What's the best candle brand for a home fragrance?”
Searched Google, AI Overview
“scented candles”
Searched Google, AI Overview
“luxury candle brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is P.F. Candle Co. or WoodWick more popular in search?
This chart shows how often people search Google for P.F. Candle Co. and WoodWick by name. Each line represents a brand's share of searches for all 11 candle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for WoodWick, P.F. Candle Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yankee Candle | Diptyque | Bath & Body Works | Jo Malone | WoodWick | Trudon | Voluspa | Neom | Nest New York | P.F. Candle Co. | LAFCO |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.3% | 8.7% | 7.6% | 7.1% | 4.7% | 1.7% | 2.6% | 2.1% | 0.77% | 0.94% | 0.51% |
| Dec 2025 | 62.2% | 8.6% | 8.4% | 7% | 5.6% | 2.1% | 2.1% | 2.5% | 0.61% | 0.61% | 0.34% |
| Jan 2026 | 56.8% | 11.5% | 7.6% | 6.5% | 6.2% | 3.4% | 3.4% | 1.9% | 1% | 1% | 0.68% |
| Feb 2026 | 58.9% | 10% | 7.8% | 6.7% | 4.3% | 3.5% | 3.5% | 1.9% | 1.3% | 1.1% | 0.86% |
| Mar 2026 | 53.1% | 11% | 9.2% | 7.3% | 4.8% | 4.8% | 3.9% | 2.1% | 1.4% | 1.4% | 0.95% |
| Apr 2026 | 50.9% | 12.8% | 8.8% | 7.1% | 4.6% | 5.6% | 4.6% | 1.7% | 1.7% | 1.4% | 0.91% |
| May 2026 | 47.9% | 14.8% | 9.5% | 8.1% | 4.3% | 5.3% | 4.3% | 1.6% | 1.6% | 1.6% | 1.1% |
| Jun 2026 | 48.6% | 18.1% | 9.1% | 6.8% | 3.6% | 5.3% | 3.6% | 1.3% | 1.3% | 1.3% | 1.1% |
| Jul 2026 | 46.2% | 21.2% | 8.7% | 6.5% | 4.2% | 4.2% | 4.2% | 1.2% | 1.2% | 1.5% | 1% |
| Aug 2026 | 53.4% | 16.3% | 9.2% | 6.1% | 3.2% | 3.9% | 3.2% | 1.2% | 1.4% | 1.2% | 0.78% |
| Sep 2026 | 57% | 11.6% | 9.2% | 6.5% | 3.4% | 4.2% | 3.4% | 1.5% | 1.3% | 1.3% | 0.68% |
| Oct 2026 | 58.2% | 11.8% | 8.9% | 6.6% | 4.3% | 3.5% | 2.9% | 1.6% | 0.86% | 0.86% | 0.57% |
How has branded search for P.F. Candle Co. and WoodWick changed worldwide over the last 12 months?
3 findings
- WoodWick was ahead of P.F. Candle Co. in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, P.F. Candle Co.’s share of searches among candle brands worldwide moved from 0.94% to 0.86%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending October 2026, WoodWick’s share of searches among candle brands worldwide moved from 4.7% to 4.3%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
How did search popularity change for candle brands worldwide in October 2026?
2 changes
In October 2026, WoodWick overtook Trudon and Voluspa to rank 5th among candle brands worldwide, with 4.3% of the searches.
Estimated monthly branded searches for P.F. Candle Co. worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in October 2026.
How are P.F. Candle Co.’s and WoodWick’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using P.F. Candle Co.’s and WoodWick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
P.F. Candle Co.
2 branded search terms
- pf candle
- pf candle co
WoodWick
1 branded search term
- woodwick candle
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