Brandwave

Jo Malone vs Yankee Candle:Which is more popular?

In September 2026, Jo Malone had more branded searches than Yankee Candle among candle brands worldwide. Jo Malone had about 673,000 branded searches, while Yankee Candle had 550,000. Jo Malone made up 8% of all candle brand searches we track, and Yankee Candle accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about candle brands, Jo Malone appeared in four of the five answers and Yankee Candle in three. Jo Malone was mentioned before Yankee Candle in three out of five answers.

Among candle brands worldwide in September 2026

Who do people search for more?

Jo Malone, about 22% more searches than Yankee Candle

Jo Malone 673K searchesYankee Candle 550K searches

Who does AI mention more?

Jo Malone, mentioned in 4 of 5 answers, Yankee Candle in 3

Jo Malone in 4 of 5Yankee Candle in 3 of 5

Who does AI recommend more?

Jo Malone, named ahead of Yankee Candle in 3 of 5 answers

Jo Malone first in 3Yankee Candle first in 2

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yankee Candle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone was listed before Yankee Candle in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Diptyque1st
  2. Voluspa2nd
  3. Jo Malone3rd
  4. Yankee Candle4th
  5. Bath & Body Works5th
  6. Nest New York6th
  7. Neom7th
  8. WoodWick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Jo Malone or Yankee Candle more popular in search?

This chart shows how often people search Google for Jo Malone and Yankee Candle by name. Each line represents a brand's share of searches for all eight candle brands we track, month by month, from English-language searches worldwide.

Jo Malone and Yankee Candle among candle brands worldwide, by month

Share of searches by month for Jo Malone, Yankee Candle. The figures are in the table below the chart.

View monthly share of searches table
MonthBath & Body WorksDiptyqueJo MaloneYankee CandleWoodWickVoluspaNeomNest New York
Oct 202571.9%9.5%7.7%9.5%0.7%0.47%0.21%0.11%
Nov 202575.6%8.1%6.7%8.1%0.73%0.33%0.27%0.1%
Dec 202576.8%6.7%6.7%8.3%0.75%0.27%0.33%0.08%
Jan 202670.2%11.3%9.2%7.6%0.83%0.45%0.25%0.14%
Feb 202675.2%9.9%8.1%5.4%0.6%0.4%0.22%0.15%
Mar 202672.3%11.6%9.5%5.2%0.57%0.38%0.21%0.14%
Apr 202674.7%9.8%9.8%4.4%0.48%0.4%0.14%0.14%
May 202673.2%11.7%9.6%4.3%0.47%0.39%0.14%0.14%
Jun 202678.2%10.3%6.9%3.8%0.34%0.28%0.1%0.1%
Jul 202674.6%12%8%4.4%0.39%0.39%0.12%0.12%
Aug 202675.5%9.9%8.1%5.4%0.4%0.33%0.12%0.15%
Sep 202674.5%9.8%8%6.5%0.48%0.39%0.18%0.14%

How has the Jo Malone and Yankee Candle comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Jo Malone took it in January 2026.
  • Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Yankee Candle’s share of searches among candle brands worldwide moved from 9.5% to 6.5%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for candle brands worldwide in September 2026?

1 change

  1. In September 2026, Yankee Candle gained share of searches among candle brands worldwide, from 5.4% to 6.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jo Malone’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jo Malone

1 branded search term

  • jomalone

Yankee Candle

1 branded search term

  • yankee candle

How the Brand Demand Index is measured

Other head-to-heads among candle brands

Creator with pink hair and a pink jacket

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