Bath & Body Works vs Jo Malone:Which is more popular?
In September 2026, Bath & Body Works had more branded searches than Jo Malone among candle brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Jo Malone had 673,000. Bath & Body Works made up 74.5% of all candle brand searches we track, and Jo Malone accounted for 8%. When we asked ChatGPT and Google AI Overviews about candle brands, Jo Malone appeared in four of the five answers and Bath & Body Works in three. Jo Malone was mentioned before Bath & Body Works in three out of five answers.
Who do people search for more?
Bath & Body Works, about 9 searches for every 1 for Jo Malone
Who does AI mention more?
Jo Malone, mentioned in 4 of 5 answers, Bath & Body Works in 3
Who does AI recommend more?
Jo Malone, named ahead of Bath & Body Works in 3 of 5 answers
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bath & Body Works was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone was listed before Bath & Body Works in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st
Voluspa2nd- Jo Malone3rd
Yankee Candle4th- Bath & Body Works5th
Nest New York6th
Neom7th- WoodWick–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What's the best candle brand for a home fragrance?”
Searched Google, AI Overview
“scented candles”
Searched Google, AI Overview
“luxury candle brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bath & Body Works or Jo Malone more popular in search?
This chart shows how often people search Google for Bath & Body Works and Jo Malone by name. Each line represents a brand's share of searches for all eight candle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bath & Body Works, Jo Malone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | WoodWick | Voluspa | Neom | Nest New York |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.7% | 0.47% | 0.21% | 0.11% |
| Nov 2025 | 75.6% | 8.1% | 6.7% | 8.1% | 0.73% | 0.33% | 0.27% | 0.1% |
| Dec 2025 | 76.8% | 6.7% | 6.7% | 8.3% | 0.75% | 0.27% | 0.33% | 0.08% |
| Jan 2026 | 70.2% | 11.3% | 9.2% | 7.6% | 0.83% | 0.45% | 0.25% | 0.14% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.6% | 0.4% | 0.22% | 0.15% |
| Mar 2026 | 72.3% | 11.6% | 9.5% | 5.2% | 0.57% | 0.38% | 0.21% | 0.14% |
| Apr 2026 | 74.7% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% |
| May 2026 | 73.2% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.14% |
| Jun 2026 | 78.2% | 10.3% | 6.9% | 3.8% | 0.34% | 0.28% | 0.1% | 0.1% |
| Jul 2026 | 74.6% | 12% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.12% |
| Aug 2026 | 75.5% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% |
| Sep 2026 | 74.5% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.14% |
How has the Bath & Body Works and Jo Malone comparison changed over the last 12 months?
3 findings
- Bath & Body Works was ahead of Jo Malone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among candle brands worldwide moved from 71.9% to 74.5%, and its estimated monthly branded searches held steady at 6.3M.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for candle brands worldwide in September 2026?
1 change
In September 2026, Bath & Body Works lost share of searches among candle brands worldwide, from 75.5% to 74.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bath & Body Works’ and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
2 branded search terms
- bath and body works
- bath body works
Jo Malone
1 branded search term
- jomalone
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