How popular isL'Occitane in search?
In September 2026, there were an estimated 1.2M branded searches for L'Occitane worldwide which held steady over the last 12 months. L'Occitane holds 29.8% estimated Share of Search among bath, body and cosmetics stores worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lush36.6%
L'Occitane29.8%Aesop20.1%
The Body Shop13.4%
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Which bath, body and cosmetics stores compete with L'Occitane?
Share of Search by month for Lush, L'Occitane, Aesop, The Body Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | L'Occitane | Aesop | The Body Shop |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 25% | 20.5% | 16.9% |
| Nov 2025 | 36.6% | 29.9% | 20.1% | 13.4% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.6% |
| Jan 2026 | 36.6% | 30% | 20% | 13.5% |
| Feb 2026 | 32% | 32% | 21.6% | 14.4% |
| Mar 2026 | 34.1% | 27.8% | 22.8% | 15.3% |
| Apr 2026 | 31% | 31% | 20.9% | 17.1% |
| May 2026 | 31% | 31% | 20.9% | 17.1% |
| Jun 2026 | 32% | 32% | 21.6% | 14.4% |
| Jul 2026 | 32% | 32% | 21.6% | 14.4% |
| Aug 2026 | 31% | 31% | 20.9% | 17.1% |
| Sep 2026 | 36.6% | 29.8% | 20.1% | 13.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.6% | 1.5M | +23% | +5.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.8% | 1.2M | 0% | -1.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 823K | 0% | -0.8 points | |
| 4, held 4th | 13.4% | 550K | -18.3% | -3.7 points |
1.
Lush36.6%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.7 points.
29.8%
Moved from 1st to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
20.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
13.4%
Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.
Compare search popularity between L'Occitane and its closest rivals
How has branded search demand for L'Occitane changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for L'Occitane worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide increased from 25% to 29.8%.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 32% in February 2026 and was lowest at 25% in October 2025.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
4 changes
In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.
In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.
In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.
Where does L'Occitane compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hand soap brands | 2nd of 7 | 22.4% | Show ranking |
| Bath, body and cosmetics stores | 2nd of 4 | 29.8% | Shown above |
| Body oil brands | 1st of 4 | 60.8% | Show ranking |
How is L'Occitane measured?
Brandwave collects information about searches that people make online using L'Occitane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- l occitane
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Is L'Occitane your brand?
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