Bio-Oil vs L'Occitane:Which is more popular?
In October 2026, Bio-Oil had more branded searches than L'Occitane among body oil brands worldwide. Bio-Oil had about 368,000 branded searches, while L'Occitane had 33,100. Bio-Oil made up 78.8% of all body oil brand searches we track, and L'Occitane accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about body oil brands, neither Bio-Oil nor L'Occitane appeared in any of the five answers.
Who do people search for more?
Bio-Oil, about 11 searches for every 1 for L'Occitane
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top body oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bio-Oil nor L'Occitane showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OSEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body oil brands
5 answers
Asked ChatGPT
“Which body oil brand should I buy?”
Asked ChatGPT
“What are the best body oil brands?”
- 1OSEA
- 1
Asked ChatGPT
“What's the best body oil brand for dry skin?”
Searched Google, AI Overview
“best body oil”
- 1OSEA
- 1
Searched Google, AI Overview
“hydrating body oil”
- 1OSEA
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bio-Oil or L'Occitane more popular in search?
This chart shows how often people search Google for Bio-Oil and L'Occitane by name. Each line represents a brand's share of searches for all six body oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bio-Oil, L'Occitane. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bio-Oil | OSEA | L'Occitane | Aveeno | Elemis | Neom |
|---|---|---|---|---|---|---|
| Nov 2025 | 82.6% | 7.4% | 6.1% | 3.3% | 0.44% | 0.16% |
| Dec 2025 | 81.2% | 8.9% | 6% | 3.3% | 0.43% | 0.18% |
| Jan 2026 | 84.7% | 6.2% | 5.1% | 3.4% | 0.45% | 0.11% |
| Feb 2026 | 87.3% | 5.3% | 3.5% | 3.5% | 0.37% | 0.09% |
| Mar 2026 | 84.4% | 7.6% | 4.2% | 3.4% | 0.36% | 0.09% |
| Apr 2026 | 84.4% | 7.6% | 4.2% | 3.4% | 0.3% | 0.09% |
| May 2026 | 84.8% | 6.2% | 4.2% | 4.2% | 0.45% | 0.09% |
| Jun 2026 | 84.8% | 6.2% | 5.1% | 3.4% | 0.36% | 0.06% |
| Jul 2026 | 83% | 7.5% | 5% | 4.1% | 0.35% | 0.09% |
| Aug 2026 | 81.3% | 7.3% | 6% | 4.9% | 0.42% | 0.13% |
| Sep 2026 | 83% | 7.5% | 5% | 4.1% | 0.36% | 0.11% |
| Oct 2026 | 78.8% | 8.7% | 7.1% | 4.8% | 0.51% | 0.13% |
L'Occitane sells other things too, so only its searches that name this product count here, like “loccitane body oil”.
How has branded search for Bio-Oil and L'Occitane changed worldwide over the last 12 months?
3 findings
- Bio-Oil was ahead of L'Occitane in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bio-Oil’s share of searches among body oil brands worldwide moved from 82.6% to 78.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending October 2026, L'Occitane’s share of searches among body oil brands worldwide moved from 6.1% to 7.1%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for body oil brands worldwide in October 2026?
2 changes
In October 2026, L'Occitane gained share of searches among body oil brands worldwide, from 5% to 7.1%.
In October 2026, Bio-Oil lost share of searches among body oil brands worldwide, from 83% to 78.8%.
How are Bio-Oil’s and L'Occitane’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bio-Oil’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bio-Oil
1 branded search term
- bio oil
L'Occitane
1 branded search term
- loccitane body oil
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