Brandwave

How popular isBio-Oil?

In October 2026, people searched for Bio-Oil by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 78.8% of all global body oil brand searches, placing Bio-Oil first out of six brands. When we asked both ChatGPT and Google AI Overviews about body oil brands, Bio-Oil did not appear in any of the answers.

Search and AI answers in October 2026

Bio-Oil is the most searched of 6 competitors and not named in the AI answers we collected.

  1. Bio-OilShare of searches 78.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OSEAShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. L'OccitaneShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AveenoShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. ElemisShare of searches 0.51%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Bio-Oil website (opens in a new tab)

Follow Bio-Oil and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top body oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bio-Oil did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OSEA1st
  2. Aveeno1st
  3. Bio-Oil–
  4. L'Occitane–
  5. Elemis–
  6. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OSEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bio-Oil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body oil brands

5 answers

  • Asked ChatGPT

    “Which body oil brand should I buy?”

    1. 1OSEA
    2. 2Aveeno

  • Asked ChatGPT

    “What are the best body oil brands?”

    1. 1OSEA

  • Asked ChatGPT

    “What's the best body oil brand for dry skin?”

    1. 1Aveeno
    2. 2OSEA

  • Searched Google, AI Overview

    “best body oil”

    1. 1OSEA

  • Searched Google, AI Overview

    “hydrating body oil”

    1. 1OSEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Bio-Oil compared with other body oil brands worldwide?

Bio-Oil against body oil brands worldwide, by month

Share of searches by month for Bio-Oil, OSEA, L'Occitane, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthBio-OilOSEAL'OccitaneAveenoElemisNeom
Nov 202582.6%7.4%6.1%3.3%0.44%0.16%
Dec 202581.2%8.9%6%3.3%0.43%0.18%
Jan 202684.7%6.2%5.1%3.4%0.45%0.11%
Feb 202687.3%5.3%3.5%3.5%0.37%0.09%
Mar 202684.4%7.6%4.2%3.4%0.36%0.09%
Apr 202684.4%7.6%4.2%3.4%0.3%0.09%
May 202684.8%6.2%4.2%4.2%0.45%0.09%
Jun 202684.8%6.2%5.1%3.4%0.36%0.06%
Jul 202683%7.5%5%4.1%0.35%0.09%
Aug 202681.3%7.3%6%4.9%0.42%0.13%
Sep 202683%7.5%5%4.1%0.36%0.11%
Oct 202678.8%8.7%7.1%4.8%0.51%0.13%

  1. 1.Bio-Oil

    78.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.OSEA

    8.7%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  3. 3.L'Occitane

    7.1%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.1 points.

  4. 4.Aveeno

    4.8%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  5. 5.Elemis

    0.51%

    Held 5th. 2.4K estimated branded searches, +50% vs prior month. Share +0.2 points.

  6. 6.Neom

    0.13%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

OSEA, L'Occitane and 2 other brands sell other things too, so only their searches that name this product count here, like “osea body oil”.

Compare popularity between Bio-Oil and its closest rivals

Every comparison with Bio-Oil

5 comparisons

How has branded search demand for Bio-Oil changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bio-Oil worldwide fell from 450K to 368K.
  • Across the 12 months ending October 2026, Bio-Oil’s share of searches among body oil brands worldwide decreased from 82.6% to 78.8%.
  • Across the 12 months ending October 2026, Bio-Oil’s share of searches among body oil brands worldwide peaked at 87.3% in February 2026 and was lowest at 78.8% in October 2026.

How did search popularity change for body oil brands worldwide in October 2026?

5 changes

  1. In October 2026, L'Occitane gained share of searches among body oil brands worldwide, from 5% to 7.1%.

  2. In October 2026, OSEA gained share of searches among body oil brands worldwide, from 7.5% to 8.7%.

  3. In October 2026, Aveeno gained share of searches among body oil brands worldwide, from 4.1% to 4.8%.

  4. In October 2026, Bio-Oil lost share of searches among body oil brands worldwide, from 83% to 78.8%.

  5. Estimated monthly branded searches for Neom worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026.

How are Bio-Oil’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bio-Oil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bio oil

Do you work for Bio-Oil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bio-Oil your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free