L'Occitane vs OSEA:Which is more popular?
In September 2026, L'Occitane had more branded searches than OSEA among body oil brands worldwide. L'Occitane had about 1.2 million branded searches, while OSEA had 122,000. L'Occitane made up 57.3% of all body oil brand searches we track, and OSEA accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about body oil brands, OSEA appeared in all five answers and L'Occitane in none.
Who do people search for more?
L'Occitane, about 10 searches for every 1 for OSEA
Who does AI mention more?
OSEA, mentioned in every answer we collected
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Top body oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OSEA appeared in all five answers. L'Occitane did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aveeno1st- OSEA1st
- L'Occitane–
Elemis–
Neom–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OSEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body oil brands
5 answers
Asked ChatGPT
“Which body oil brand should I buy?”
Asked ChatGPT
“What are the best body oil brands?”
- 1OSEA
- 1
Asked ChatGPT
“What's the best body oil brand for dry skin?”
Searched Google, AI Overview
“best body oil”
- 1OSEA
- 1
Searched Google, AI Overview
“hydrating body oil”
- 1OSEA
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is L'Occitane or OSEA more popular in search?
This chart shows how often people search Google for L'Occitane and OSEA by name. Each line represents a brand's share of searches for all five body oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for L'Occitane, OSEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | L'Occitane | Elemis | Aveeno | OSEA | Neom |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 15.3% | 16.8% | 5.9% | 0.03% |
| Nov 2025 | 65.5% | 19.7% | 10.5% | 4.2% | 0.03% |
| Dec 2025 | 75.4% | 10.1% | 10.5% | 3.9% | 0.03% |
| Jan 2026 | 59.1% | 21.7% | 14.6% | 4.6% | 0.02% |
| Feb 2026 | 65.9% | 10.9% | 16.9% | 6.3% | 0.03% |
| Mar 2026 | 61% | 15.1% | 18% | 5.8% | 0.02% |
| Apr 2026 | 56.2% | 20.7% | 16.6% | 6.5% | 0.02% |
| May 2026 | 59.3% | 17.9% | 15.8% | 7% | 0.02% |
| Jun 2026 | 65.5% | 10.8% | 17.4% | 6.3% | 0.02% |
| Jul 2026 | 54.8% | 24.7% | 15.1% | 5.4% | 0.02% |
| Aug 2026 | 59.7% | 18% | 16.4% | 5.8% | 0.03% |
| Sep 2026 | 57.3% | 21.1% | 15.8% | 5.7% | 0.02% |
How has the L'Occitane and OSEA comparison changed over the last 12 months?
3 findings
- L'Occitane was ahead of OSEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, L'Occitane’s share of searches among body oil brands worldwide moved from 61.9% to 57.3%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, OSEA’s share of searches among body oil brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 117K to 122K.
How did search popularity change for body oil brands worldwide in September 2026?
1 change
In September 2026, L'Occitane lost share of searches among body oil brands worldwide, from 59.7% to 57.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using L'Occitane’s and OSEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Occitane
1 branded search term
- l occitane
OSEA
2 branded search terms
- osea
- osea malibu
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