Brandwave

How popular isOSEA?

In September 2026, people searched for OSEA by name about 122,000 times worldwide, about the same as the previous year. These searches made up 5.7% of all global body oil brand searches, placing OSEA fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about body oil brands, OSEA appeared in all answers and was the joint most recommended of the five.

Search and AI answers in September 2026

OSEA is the fourth most searched of 5 competitors and the joint most recommended in AI answers.

  1. L'OccitaneShare of searches 57.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ElemisShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AveenoShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. OSEAShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. NeomShare of searches 0.02%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top body oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OSEA appeared in all five answers. OSEA is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aveeno1st
  2. OSEA1st
  3. L'Occitane–
  4. Elemis–
  5. Neom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OSEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aveeno2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elemis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about body oil brands

5 answers

  • Asked ChatGPT

    “Which body oil brand should I buy?”

    1. 1OSEA
    2. 2Aveeno

  • Asked ChatGPT

    “What are the best body oil brands?”

    1. 1OSEA

  • Asked ChatGPT

    “What's the best body oil brand for dry skin?”

    1. 1Aveeno
    2. 2OSEA

  • Searched Google, AI Overview

    “best body oil”

    1. 1OSEA

  • Searched Google, AI Overview

    “hydrating body oil”

    1. 1OSEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which body oil brands compete with OSEA?

OSEA against body oil brands worldwide, by month

Share of searches by month for L'Occitane, Elemis, Aveeno, OSEA. The figures are in the table below the chart.

View monthly share of searches table
MonthL'OccitaneElemisAveenoOSEANeom
Oct 202561.9%15.3%16.8%5.9%0.03%
Nov 202565.5%19.7%10.5%4.2%0.03%
Dec 202575.4%10.1%10.5%3.9%0.03%
Jan 202659.1%21.7%14.6%4.6%0.02%
Feb 202665.9%10.9%16.9%6.3%0.03%
Mar 202661%15.1%18%5.8%0.02%
Apr 202656.2%20.7%16.6%6.5%0.02%
May 202659.3%17.9%15.8%7%0.02%
Jun 202665.5%10.8%17.4%6.3%0.02%
Jul 202654.8%24.7%15.1%5.4%0.02%
Aug 202659.7%18%16.4%5.8%0.03%
Sep 202657.3%21.1%15.8%5.7%0.02%

  1. 1.L'Occitane

    57.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Elemis

    21.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.1 points.

  3. 3.Aveeno

    15.8%

    Held 3rd. 336K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.OSEA

    5.7%

    Held 4th. 122K estimated branded searches, +3.4% vs prior month. Share 0 points.

  5. 5.Neom

    0.02%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare popularity between OSEA and its closest rivals

Every comparison with OSEA

4 comparisons

How has branded search demand for OSEA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OSEA worldwide held steady, from 117K to 122K.
  • Across the 12 months ending September 2026, OSEA’s share of searches among body oil brands worldwide peaked at 7% in May 2026 and was lowest at 3.9% in December 2025.

How did search popularity change for body oil brands worldwide in September 2026?

4 changes

  1. In September 2026, Elemis gained share of searches among body oil brands worldwide, from 18% to 21.1%.

  2. In September 2026, L'Occitane lost share of searches among body oil brands worldwide, from 59.7% to 57.3%.

  3. In September 2026, Aveeno lost share of searches among body oil brands worldwide, from 16.4% to 15.8%.

  4. Estimated monthly branded searches for Neom worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are OSEA’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OSEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • osea
  • osea malibu

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How the Brand Demand Index is measured

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