Aveeno vs OSEA:Which is searched more?
In September 2026, Aveeno had more branded searches than OSEA among body oil brands worldwide. Aveeno had about 336,000 branded searches, while OSEA had 122,000. Aveeno made up 15.8% of all body oil brand searches we track, and OSEA accounted for 5.7%. These are worldwide searches for English-language branded terms.
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Is Aveeno or OSEA more popular in search?
Compare the body oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Aveeno, OSEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | L'Occitane | Elemis | Aveeno | OSEA | Neom |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 15.3% | 16.8% | 5.9% | 0.03% |
| Nov 2025 | 65.5% | 19.7% | 10.5% | 4.2% | 0.03% |
| Dec 2025 | 75.4% | 10.1% | 10.5% | 3.9% | 0.03% |
| Jan 2026 | 59.1% | 21.7% | 14.6% | 4.6% | 0.02% |
| Feb 2026 | 65.9% | 10.9% | 16.9% | 6.3% | 0.03% |
| Mar 2026 | 61% | 15.1% | 18% | 5.8% | 0.02% |
| Apr 2026 | 56.2% | 20.7% | 16.6% | 6.5% | 0.02% |
| May 2026 | 59.3% | 17.9% | 15.8% | 7% | 0.02% |
| Jun 2026 | 65.5% | 10.8% | 17.4% | 6.3% | 0.02% |
| Jul 2026 | 54.8% | 24.7% | 15.1% | 5.4% | 0.02% |
| Aug 2026 | 59.7% | 18% | 16.4% | 5.8% | 0.03% |
| Sep 2026 | 57.3% | 21.1% | 15.8% | 5.7% | 0.02% |
How has the Aveeno and OSEA comparison changed over the last 12 months?
3 findings
- Aveeno was ahead of OSEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among body oil brands worldwide moved from 16.8% to 15.8%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, OSEA’s share of searches among body oil brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches moved from 117K to 122K.
How did search popularity change for body oil brands worldwide in September 2026?
1 change
In September 2026, Aveeno lost share of searches among body oil brands worldwide, from 16.4% to 15.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Aveeno’s and OSEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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