Aesop vs The Body Shop:Which is searched more?
In September 2026, Aesop had more branded searches than The Body Shop among bath, body and cosmetics stores worldwide. Aesop was estimated to have 823K branded searches compared to The Body Shop’s 550K, and held a 20.1% Share of Search versus The Body Shop’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aesop or The Body Shop?
Compare the bath, body and skincare stores people buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aesop, The Body Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | L'Occitane | Aesop | The Body Shop |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 25% | 20.5% | 16.9% |
| Nov 2025 | 36.6% | 29.9% | 20.1% | 13.4% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.6% |
| Jan 2026 | 36.6% | 30% | 20% | 13.5% |
| Feb 2026 | 32% | 32% | 21.6% | 14.4% |
| Mar 2026 | 34.1% | 27.8% | 22.8% | 15.3% |
| Apr 2026 | 31% | 31% | 20.9% | 17.1% |
| May 2026 | 31% | 31% | 20.9% | 17.1% |
| Jun 2026 | 32% | 32% | 21.6% | 14.4% |
| Jul 2026 | 32% | 32% | 21.6% | 14.4% |
| Aug 2026 | 31% | 31% | 20.9% | 17.1% |
| Sep 2026 | 36.6% | 29.8% | 20.1% | 13.4% |
How has the Aesop and The Body Shop comparison changed over the last 12 months?
3 findings
- Aesop was ahead of The Body Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 20.5% to 20.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 16.9% to 13.4%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
2 changes
In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.
In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.
Other head-to-heads among bath, body and cosmetics stores
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and The Body Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
1 branded search term
- aesop
The Body Shop
1 branded search term
- the body shop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.