Brandwave

How popular isThe Body Shop in search?

In September 2026, there were an estimated 550K branded searches for The Body Shop worldwide which is down 33.2% over the last 12 months. The Body Shop holds 13.4% estimated Share of Search among bath, body and cosmetics stores worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lush36.6%
  2. L'Occitane29.8%
  3. Aesop20.1%
  4. The Body Shop13.4%
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Which bath, body and cosmetics stores compete with The Body Shop?

The Body Shop against bath, body and cosmetics stores worldwide, by month

Share of Search by month for Lush, L'Occitane, Aesop, The Body Shop. The figures are in the table below the chart.

View monthly share of search table
MonthLushL'OccitaneAesopThe Body Shop
Oct 202537.6%25%20.5%16.9%
Nov 202536.6%29.9%20.1%13.4%
Dec 202539%31.9%17.5%11.6%
Jan 202636.6%30%20%13.5%
Feb 202632%32%21.6%14.4%
Mar 202634.1%27.8%22.8%15.3%
Apr 202631%31%20.9%17.1%
May 202631%31%20.9%17.1%
Jun 202632%32%21.6%14.4%
Jul 202632%32%21.6%14.4%
Aug 202631%31%20.9%17.1%
Sep 202636.6%29.8%20.1%13.4%

  1. 1.Lush

    36.6%

    Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.7 points.

  2. 2.L'Occitane

    29.8%

    Moved from 1st to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Aesop

    20.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.The Body Shop

    13.4%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.

Compare search popularity between The Body Shop and its closest rivals

Every comparison with The Body Shop

How has branded search demand for The Body Shop changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for The Body Shop worldwide fell from 823K to 550K.
  • Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide decreased from 16.9% to 13.4%.
  • Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 17.1% in April 2026 and was lowest at 11.6% in December 2025.

How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?

  1. In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.

  2. In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.

  3. In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.

  4. In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.

How is The Body Shop measured?

Brandwave collects information about searches that people make online using The Body Shop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • the body shop

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How the Brand Demand Index is measured

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