Bath & Body Works vs The Body Shop:Which is more popular?
In September 2026, Bath & Body Works had more branded searches than The Body Shop among bath, body and cosmetics stores worldwide. Bath & Body Works had about 6.3 million branded searches, while The Body Shop had 550,000. Bath & Body Works made up 23% of all bath, body and cosmetics store searches we track, and The Body Shop accounted for 2%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, both Bath & Body Works and The Body Shop appeared in all four answers. Bath & Body Works was mentioned before The Body Shop in every answer.
Who do people search for more?
Bath & Body Works, about 11 searches for every 1 for The Body Shop
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Bath & Body Works, named ahead of The Body Shop in every answer
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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Bath & Body Works and The Body Shop showed up in all four answers. Bath & Body Works was listed before The Body Shop in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bath & Body Works1st
Lush2nd
The Body Shop3rd
Sephora4th
Target5th
L'Occitane6th
Aesop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bath & Body Works4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Body Shop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Target2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L'Occitane1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath, body and cosmetics stores
4 answers
Asked ChatGPT
“Which bath and body cosmetics store should I shop at?”
Asked ChatGPT
“What are the best bath and body cosmetics stores?”
Asked ChatGPT
“What's the best bath and body cosmetics store for gifts and treats?”
Searched Google, AI Overview
“bath and body stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bath body store”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bath & Body Works or The Body Shop more popular in search?
This chart shows how often people search Google for Bath & Body Works and The Body Shop by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from English-language searches worldwide.
Share of searches by month for Bath & Body Works, The Body Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sephora | Bath & Body Works | Lush | L'Occitane | Aesop | The Body Shop | Target |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 22.3% | 6.5% | 4.3% | 3.6% | 2.9% | 1.1% |
| Nov 2025 | 61.3% | 22.9% | 5.5% | 4.5% | 3% | 2% | 0.79% |
| Dec 2025 | 52% | 29% | 7% | 5.7% | 3.1% | 2.1% | 1% |
| Jan 2026 | 61.4% | 18.9% | 6.8% | 5.6% | 3.7% | 2.5% | 1.1% |
| Feb 2026 | 59.7% | 22.4% | 5.4% | 5.4% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 62.8% | 19.3% | 5.7% | 4.6% | 3.8% | 2.5% | 1.2% |
| Apr 2026 | 64% | 19.7% | 4.7% | 4.7% | 3.2% | 2.6% | 1.2% |
| May 2026 | 59.2% | 22.3% | 5.3% | 5.3% | 3.6% | 2.9% | 1.3% |
| Jun 2026 | 56.7% | 26.1% | 5.1% | 5.1% | 3.4% | 2.3% | 1.3% |
| Jul 2026 | 59.5% | 22.5% | 5.3% | 5.3% | 3.6% | 2.4% | 1.3% |
| Aug 2026 | 61.2% | 23.1% | 4.5% | 4.5% | 3% | 2.5% | 1.2% |
| Sep 2026 | 61% | 23% | 5.5% | 4.5% | 3% | 2% | 1% |
How has the Bath & Body Works and The Body Shop comparison changed over the last 12 months?
3 findings
- Bath & Body Works was ahead of The Body Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among bath, body and cosmetics stores worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 6.3M.
- Across the 12 months ending September 2026, The Body Shop’s share of searches among bath, body and cosmetics stores worldwide moved from 2.9% to 2%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
1 change
Estimated monthly branded searches for The Body Shop worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bath & Body Works’ and The Body Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
2 branded search terms
- bath and body works
- bath body works
The Body Shop
1 branded search term
- the body shop
Other head-to-heads among bath, body and cosmetics stores
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