Aesop vs Dial:Which is searched more?
In September 2026, Aesop had more branded searches than Dial among hand soap brands worldwide. Aesop was estimated to have 823K branded searches compared to Dial’s 201K, and held a 15.1% Share of Search versus Dial’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aesop or Dial?
Compare the hand soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aesop, Dial. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 22.2% | 18.2% | 15% | 12.2% | 3% | 1.1% |
| Nov 2025 | 18.5% | 29.4% | 19.7% | 16% | 13.1% | 2.2% | 1% |
| Dec 2025 | 16.2% | 33.2% | 18.2% | 14.8% | 14.8% | 2% | 0.77% |
| Jan 2026 | 23.9% | 26.4% | 17.6% | 14.5% | 11.8% | 4.3% | 1.4% |
| Feb 2026 | 27.3% | 25.4% | 17.1% | 14% | 11.4% | 3.4% | 1.4% |
| Mar 2026 | 28.2% | 22.1% | 18.1% | 14.9% | 12.2% | 3% | 1.4% |
| Apr 2026 | 26.7% | 24.4% | 16.4% | 13.5% | 13.5% | 4% | 1.6% |
| May 2026 | 29% | 22.8% | 15.4% | 15.4% | 12.6% | 3.7% | 1.2% |
| Jun 2026 | 28.1% | 24.1% | 16.2% | 16.2% | 10.9% | 3.3% | 1.2% |
| Jul 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.9% | 1.2% |
| Aug 2026 | 30.7% | 22.2% | 15% | 15% | 12.3% | 3.7% | 1.1% |
| Sep 2026 | 30.4% | 22.4% | 15.1% | 15.1% | 12.4% | 3.7% | 0.94% |
How has the Aesop and Dial comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Dial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide moved from 18.2% to 15.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for hand soap brands worldwide in September 2026?
2 changes
Other head-to-heads among hand soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and Dial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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