Brandwave

How popular isAesop in search?

In September 2026, there were an estimated 823K branded searches for Aesop worldwide which is down 17.7% over the last 12 months. Aesop holds 24.1% estimated Share of Search among shampoo and conditioner brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove48.6%
  2. Aesop24.1%
  3. Hims16.1%
  4. Aveeno9.8%
  5. CHI0.91%
  6. Keeps0.24%
  7. Aussie0.11%
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Which shampoo and conditioner brands compete with Aesop?

Aesop against shampoo and conditioner brands worldwide, by month

Share of Search by month for Dove, Aesop, Hims, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthDoveAesopHimsAveenoCHIKeepsAussie
Oct 202544.8%28.8%15.8%9.5%0.94%0.05%0.08%
Nov 202536.3%38.8%14.2%9.3%1.2%0.05%0.07%
Dec 202533.8%37.9%17%9.7%1.4%0.06%0.07%
Jan 202639.5%29.1%19.6%10.8%0.88%0.07%0.08%
Feb 202641.7%26.1%21.3%9.9%0.84%0.06%0.09%
Mar 202643%27.6%18.6%9.9%0.78%0.07%0.1%
Apr 202641.4%25.5%20.9%11.2%0.84%0.07%0.09%
May 202645.7%24.1%19.7%9.5%0.78%0.09%0.09%
Jun 202643.5%25.1%20.5%9.9%0.76%0.13%0.11%
Jul 202643.3%25%20.5%10.2%0.75%0.16%0.11%
Aug 202649.1%24%16%9.8%0.78%0.24%0.1%
Sep 202648.6%24.1%16.1%9.8%0.91%0.24%0.11%

  1. 1.Dove

    48.6%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.4 points.

  2. 2.Aesop

    24.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Hims

    16.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Aveeno

    9.8%

    Held 4th. 336K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.CHI

    0.91%

    Held 5th. 31K estimated branded searches, +16.5% vs prior month. Share +0.1 points.

  6. 6.Keeps

    0.24%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Aussie

    0.11%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Aesop and its closest rivals

Every comparison with Aesop

How has branded search demand for Aesop changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Aesop worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide decreased from 28.8% to 24.1%.
  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among shampoo and conditioner brands worldwide peaked at 38.8% in November 2025 and was lowest at 24% in August 2026.

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

  1. Estimated monthly branded searches for Keeps worldwide rose 326.3% over 12 measured months, from 1.9K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

Where does Aesop compete?

Aesop is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hand soap brands3rd of 715.1%Show ranking
Bath, body and cosmetics stores3rd of 420.1%Show ranking
Shampoo and conditioner brands2nd of 724.1%Shown above
Room spray brands1st of 633.2%Show ranking

How is Aesop measured?

Brandwave collects information about searches that people make online using Aesop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aesop

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How the Brand Demand Index is measured

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