Brandwave

HiBAR vs Lush:Which is more popular?

In September 2026, Lush had more branded searches than HiBAR among shampoo bar brands worldwide. Lush had about 1.5 million branded searches, while HiBAR had 2,900. Lush made up 72.4% of all shampoo bar brand searches we track, and HiBAR accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about shampoo bar brands, HiBAR appeared in four of the five answers and Lush in two. HiBAR was mentioned before Lush in every answer.

Among shampoo bar brands worldwide in September 2026

Who do people search for more?

Lush, about 517 searches for every 1 for HiBAR

Lush 1.5M searchesHiBAR 2.9K searches

Who does AI mention more?

HiBAR, mentioned in 4 of 5 answers, Lush in 2

HiBAR in 4 of 5Lush in 2 of 5

Who does AI recommend more?

HiBAR, named ahead of Lush in every answer

HiBAR first in 4Lush never first

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Top shampoo bar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HiBAR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lush was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HiBAR was listed before Lush in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HiBAR1st
  2. Ethique2nd
  3. Kitsch3rd
  4. Lush4th
  5. Garnier–
  6. ecostore–
  7. Aussie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ethique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HiBAR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitsch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ecostore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo bar brands

5 answers

  • Asked ChatGPT

    “Which shampoo bar brand should I go to?”

    1. 1Ethique
    2. 2HiBAR
    3. 3Lush

  • Asked ChatGPT

    “What are the best shampoo bar brands?”

    1. 1Ethique
    2. 2HiBAR
    3. 3Kitsch
    4. 4Lush

  • Asked ChatGPT

    “What's the best shampoo bar brand for everyday hair washing?”

    1. 1HiBAR
    2. 2Ethique

  • Searched Google, AI Overview

    “best shampoo bar”

    1. 1Kitsch
    2. 2HiBAR
    3. 3Ethique

  • Searched Google, AI Overview

    “natural shampoo bar”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is HiBAR or Lush more popular in search?

    This chart shows how often people search Google for HiBAR and Lush by name. Each line represents a brand's share of searches for all seven shampoo bar brands we track, month by month, from English-language searches worldwide.

    HiBAR and Lush among shampoo bar brands worldwide, by month

    Share of searches by month for Lush, HiBAR. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLushGarnierKitschEthiqueecostoreAussieHiBAR
    Oct 202573.3%22%1.7%2%0.73%0.12%0.14%
    Nov 202583%13.6%1%1.5%0.67%0.09%0.11%
    Dec 202586%11.6%0.78%1%0.46%0.07%0.09%
    Jan 202675.9%18.7%2.3%2.1%0.75%0.12%0.18%
    Feb 202668.2%25.2%2.9%2.3%1%0.16%0.2%
    Mar 202668.7%25.2%2.4%2.3%1%0.16%0.2%
    Apr 202664.2%28.9%3.4%2.1%0.95%0.15%0.28%
    May 202664.3%29%3.2%2.1%0.95%0.15%0.23%
    Jun 202664.9%29.2%2.8%1.8%0.96%0.19%0.19%
    Jul 202665.1%29.4%2.7%1.4%0.97%0.19%0.19%
    Aug 202664.8%29.2%3.2%1.4%0.96%0.19%0.19%
    Sep 202672.4%21.7%2.8%2%0.87%0.17%0.14%

    How has the HiBAR and Lush comparison changed over the last 12 months?

    3 findings
    • Lush was ahead of HiBAR in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, HiBAR’s share of searches among shampoo bar brands worldwide held steady at 0.14%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
    • Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands worldwide moved from 73.3% to 72.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

    How did search popularity change for shampoo bar brands worldwide in September 2026?

    2 changes

    1. In September 2026, Lush gained share of searches among shampoo bar brands worldwide, from 64.8% to 72.4%.

    2. Estimated monthly branded searches for HiBAR worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using HiBAR’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    HiBAR

    1 branded search term

    • hibar

    Lush

    1 branded search term

    • lush

    How the Brand Demand Index is measured

    Other head-to-heads among shampoo bar brands

    Creator with pink hair and a pink jacket

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