Kitsch vs Lush:Which is searched more?
In September 2026, Lush had more branded searches than Kitsch among shampoo bar brands worldwide. Lush was estimated to have 1.5M branded searches compared to Kitsch’s 57.6K, and held a 72.5% Share of Search versus Kitsch’s 2.8%. These are worldwide searches for English-language branded terms.
Follow Kitsch vs Lush and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kitsch or Lush?
Compare the shampoo bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lush, Kitsch. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
How has the Kitsch and Lush comparison changed over the last 12 months?
3 findings
- Lush was ahead of Kitsch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 41.9K to 57.6K.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among shampoo bar brands worldwide moved from 73.4% to 72.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for shampoo bar brands worldwide in September 2026?
2 changes
In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 65% to 72.5%.
Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.
Other head-to-heads among shampoo bar brands
How each brand is measured
Brandwave collects information about searches that people make online using Kitsch’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.