How popular isLush in search?
In August 2026, there were an estimated 1.2M branded searches for Lush worldwide which is down 33.3% over the last 11 months. Lush holds 16.2% estimated Share of Search among bath bombs worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bath & Body Works83%
Lush16.2%
Life of Luxury0.66%Rose Beauty0.16%
Bomb Cosmetics0.05%
Mio<0.01%
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Which bath bombs compete with Lush?
Share of Search by month for Bath & Body Works, Lush. The figures are in the table below the chart.
View monthly share of search table
| Month | Bath & Body Works | Lush | Life of Luxury | Rose Beauty | Bomb Cosmetics | Mio |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.6% | 22.4% | 0.74% | 0.12% | 0.1% | <0.01% |
| Nov 2025 | 80.2% | 19.4% | 0.35% | 0.07% | 0.07% | <0.01% |
| Dec 2025 | 80.2% | 19.3% | 0.35% | 0.06% | 0.06% | <0.01% |
| Jan 2026 | 72.8% | 26.1% | 0.86% | 0.14% | 0.09% | <0.01% |
| Feb 2026 | 79.8% | 19% | 0.94% | 0.15% | 0.08% | <0.01% |
| Mar 2026 | 76.4% | 22.4% | 0.9% | 0.18% | 0.08% | <0.01% |
| Apr 2026 | 79.8% | 19% | 0.94% | 0.15% | 0.08% | <0.01% |
| May 2026 | 79.7% | 18.9% | 1.1% | 0.19% | 0.07% | <0.01% |
| Jun 2026 | 82.8% | 16.2% | 0.8% | 0.16% | 0.05% | <0.01% |
| Jul 2026 | 80% | 19% | 0.77% | 0.19% | 0.06% | <0.01% |
| Aug 2026 | 83% | 16.2% | 0.66% | 0.16% | 0.05% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83% | 6.3M | +21.8% | +3 points | |
| 2, held 2nd | 16.2% | 1.2M | 0% | -2.8 points | |
| 3, held 3rd | 0.66% | 49.5K | 0% | -0.1 points | |
| 4, held 4th | 0.16% | 12.1K | 0% | 0 points | |
| 5, held 5th | 0.05% | 3.6K | 0% | 0 points | |
| 6, held 6th | <0.01% | 210 | 0% | 0 points |
83%
Held 1st. 6.3M estimated branded searches, +21.8% vs prior month. Share +3 points.
2.
Lush16.2%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -2.8 points.
0.66%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.16%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.05%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Mio<0.01%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lush and its closest rivals
Every comparison with Lush
5 comparisons
How has branded search demand for Lush changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lush worldwide fell from 1.8M to 1.2M.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide decreased from 22.4% to 16.2%.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath bombs worldwide peaked at 26.1% in January 2026 and was lowest at 16.2% in June 2026.
How did search popularity change for bath bombs worldwide in August 2026?
6 changes
In August 2026, Bath & Body Works gained estimated Share of Search among bath bombs worldwide, from 80% to 83%.
In August 2026, Lush lost estimated Share of Search among bath bombs worldwide, from 19% to 16.2%.
Estimated monthly branded searches for Rose Beauty worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Bomb Cosmetics worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026.
Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
Estimated monthly branded searches for Life of Luxury worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is Lush measured?
Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lush
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