Brandwave

How popular isLush in search?

In September 2026, there were an estimated 1.5M branded searches for Lush worldwide which is down 18% over the last 12 months. Lush holds 73.2% estimated Share of Search among conditioner bar brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lush73.2%
  2. Garnier22%
  3. Kitsch2.8%
  4. Ethique2%
Lush website (opens in a new tab)

Follow Lush and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which conditioner bar brands compete with Lush?

Lush against conditioner bar brands worldwide, by month

Share of Search by month for Lush, Garnier, Kitsch. The figures are in the table below the chart.

View monthly share of search table
MonthLushGarnierKitschEthique
Oct 202574%22.3%1.7%2%
Nov 202583.7%13.7%1%1.5%
Dec 202586.5%11.6%0.78%1%
Jan 202676.7%18.9%2.3%2.1%
Feb 202669.2%25.5%3%2.3%
Mar 202669.7%25.6%2.4%2.3%
Apr 202665.1%29.3%3.4%2.2%
May 202665.2%29.4%3.3%2.2%
Jun 202665.7%29.6%2.8%1.8%
Jul 202666%29.8%2.7%1.5%
Aug 202665.7%29.6%3.2%1.5%
Sep 202673.2%22%2.8%2%

  1. 1.Lush

    73.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.5 points.

  2. 2.Garnier

    22%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7.7 points.

  3. 3.Kitsch

    2.8%

    Held 3rd. 57.6K estimated branded searches, -3% vs prior month. Share -0.4 points.

  4. 4.Ethique

    2%

    Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.

Compare search popularity between Lush and its closest rivals

Every comparison with Lush

How has branded search demand for Lush changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lush worldwide fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Lush’s estimated Share of Search among conditioner bar brands worldwide decreased from 74% to 73.2%.
  • Across the 12 months ending September 2026, Lush’s estimated Share of Search among conditioner bar brands worldwide peaked at 86.5% in December 2025 and was lowest at 65.1% in April 2026.

How did search popularity change for conditioner bar brands worldwide in September 2026?

  1. In September 2026, Lush gained estimated Share of Search among conditioner bar brands worldwide, from 65.7% to 73.2%.

  2. In September 2026, Ethique gained estimated Share of Search among conditioner bar brands worldwide, from 1.5% to 2%.

  3. In September 2026, Garnier lost estimated Share of Search among conditioner bar brands worldwide, from 29.6% to 22%.

  4. Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.

Where does Lush compete?

Lush is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bath bombs2nd of 619.2%Show ranking
Bath, body and cosmetics stores1st of 436.6%Show ranking
Shampoo bar brands1st of 672.5%Show ranking
Conditioner bar brands1st of 473.2%Shown above

How is Lush measured?

Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lush

Do you work for Lush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lush your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free