Brandwave

Shampoo bar brands:Which are searched most?

In September 2026, Lush was the most searched among shampoo bar brands worldwide, with an estimated 1.5M branded searches and 50.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lush50.3%
  2. Garnier32.5%
  3. Kitsch15.1%
  4. Ethique1.4%
  5. ecostore0.61%
  6. Aussie0.12%

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Share of SearchLeaderboard

Compare the shampoo bar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shampoo bar brands worldwide, by month

Share of Search by month for Lush, Garnier, Kitsch. The figures are in the table below the chart.

View monthly share of search table
MonthLushGarnierKitschEthiqueecostoreAussie
Oct 202556%30.5%11.3%1.5%0.55%0.09%
Nov 202564.3%21%12.9%1.2%0.52%0.07%
Dec 202569.2%18.1%11.4%0.84%0.37%0.06%
Jan 202657.2%26.6%14.1%1.5%0.57%0.09%
Feb 202648.8%34%14.7%1.6%0.72%0.12%
Mar 202650.7%34.3%12.4%1.7%0.75%0.12%
Apr 202646.1%37.7%13.9%1.5%0.68%0.11%
May 202646.1%37.7%13.9%1.5%0.68%0.11%
Jun 202645.3%39%13.7%1.2%0.67%0.13%
Jul 202645.4%39.1%13.7%1%0.67%0.13%
Aug 202644.6%40.1%13.5%0.99%0.66%0.13%
Sep 202650.3%32.5%15.1%1.4%0.61%0.12%

This month’s ranking, September 2026

  1. 1.Lush

    50.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.6 points.

  2. 2.Garnier

    32.5%

    Held 2nd. 971K estimated branded searches, -11.4% vs prior month. Share -7.6 points.

  3. 3.Kitsch

    15.1%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  4. 4.Ethique

    1.4%

    Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.4 points.

  5. 5.ecostore

    0.61%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Aussie

    0.12%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shampoo bar brands worldwide?

In September 2026, Lush was the most searched among shampoo bar brands worldwide, with an estimated 1.5M branded searches and 50.3% estimated Share of Search within this set. Garnier is in 2nd place, 17.7 percentage points behind at 32.5% Share of Search.

Global shampoo bar brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lush56% → 50.3%69.2%Dec 202544.6%Aug 20261st
Garnier30.5% → 32.5%40.1%Aug 202618.1%Dec 20252nd
Kitsch11.3% → 15.1%15.1%Sep 202611.3%Oct 20253rd
Ethique1.5% → 1.4%1.7%Mar 20260.84%Dec 20254th
ecostore0.55% → 0.61%0.75%Mar 20260.37%Dec 20255th
Aussie0.09% → 0.12%0.13%Jul 20260.06%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Lush’s estimated Share of Search among shampoo bar brands worldwide decreased from 56% to 50.3%.
  • Across the 12 months ending September 2026, Garnier’s estimated Share of Search among shampoo bar brands worldwide increased from 30.5% to 32.5%.
  • Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among shampoo bar brands worldwide increased from 11.3% to 15.1%.
  • Across the 12 months ending September 2026, Lush’s estimated Share of Search among shampoo bar brands worldwide peaked at 69.2% in December 2025 and was lowest at 44.6% in August 2026.
  • Across the 12 months ending September 2026, Garnier’s estimated Share of Search among shampoo bar brands worldwide peaked at 40.1% in August 2026 and was lowest at 18.1% in December 2025.
  • Across the 12 months ending September 2026, Ethique, ecostore and Aussie held steady: their estimated Share of Search among shampoo bar brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for shampoo bar brands worldwide in September 2026?

  1. In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 44.6% to 50.3%.

  2. In September 2026, Kitsch gained estimated Share of Search among shampoo bar brands worldwide, from 13.5% to 15.1%.

  3. In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 40.1% to 32.5%.

  4. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Ethique worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

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