How popular isGarnier in search?
In September 2026, there were an estimated 971K branded searches for Garnier worldwide which held steady over the last 12 months. Garnier holds 21.7% estimated Share of Search among shampoo bar brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which shampoo bar brands compete with Garnier?
Share of Search by month for Lush, Garnier, Kitsch. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | Garnier | Kitsch | Ethique | ecostore | Aussie |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 22.1% | 1.7% | 2% | 0.73% | 0.12% |
| Nov 2025 | 83.1% | 13.6% | 1% | 1.5% | 0.67% | 0.09% |
| Dec 2025 | 86.1% | 11.6% | 0.78% | 1% | 0.47% | 0.07% |
| Jan 2026 | 76.1% | 18.7% | 2.3% | 2.1% | 0.75% | 0.12% |
| Feb 2026 | 68.4% | 25.2% | 2.9% | 2.3% | 1% | 0.16% |
| Mar 2026 | 68.9% | 25.3% | 2.4% | 2.3% | 1% | 0.17% |
| Apr 2026 | 64.4% | 29% | 3.4% | 2.1% | 0.95% | 0.15% |
| May 2026 | 64.4% | 29.1% | 3.3% | 2.1% | 0.96% | 0.15% |
| Jun 2026 | 65% | 29.3% | 2.8% | 1.8% | 0.96% | 0.19% |
| Jul 2026 | 65.3% | 29.4% | 2.7% | 1.4% | 0.97% | 0.19% |
| Aug 2026 | 65% | 29.3% | 3.2% | 1.4% | 0.96% | 0.19% |
| Sep 2026 | 72.5% | 21.7% | 2.8% | 2% | 0.87% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.5% | 1.5M | +23% | +7.5 points | |
| 2, held 2nd | 21.7% | 450K | -18.2% | -7.5 points | |
| 3, held 3rd | 2.8% | 57.6K | -3% | -0.4 points | |
| 4, held 4th | 2% | 40.5K | +49.4% | +0.5 points | |
| 5, held 5th | 0.87% | 18.1K | 0% | -0.1 points | |
| 6, held 6th | 0.17% | 3.6K | 0% | 0 points |
1.
Lush72.5%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.5 points.
2.
Garnier21.7%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -7.5 points.
3.
Kitsch2.8%
Held 3rd. 57.6K estimated branded searches, -3% vs prior month. Share -0.4 points.
4.
Ethique2%
Held 4th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.5 points.
5.
ecostore0.87%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Aussie0.17%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Garnier and its closest rivals
Every comparison with Garnier
34 comparisons
- Garnier vs Nivea
- CeraVe vs Garnier
- Cetaphil vs Garnier
- Garnier vs La Roche-Posay
- Garnier vs The Ordinary
- Beauty of Joseon vs Garnier
- Clinique vs Garnier
- Eucerin vs Garnier
- Garnier vs Simple
- Garnier vs L'Oreal
- Bioderma vs Garnier
- Garnier vs Kiehl's
- Garnier vs Lush
- Garnier vs Neutrogena
- Garnier vs Sephora
- Garnier vs Medik8
- COSRX vs Garnier
- Garnier vs Herbal Essences
- Garnier vs Pantene
- Garnier vs SKIN1004
- Garnier vs Revlon
- Aveeno vs Garnier
- Garnier vs Head & Shoulders
- Dr. Jart+ vs Garnier
- Garnier vs OGX
- Garnier vs Kitsch
- Garnier vs Tony Moly
- Ethique vs Garnier
- ecostore vs Garnier
- Clairol vs Garnier
- Garnier vs Schwarzkopf
- Garnier vs Wella
- Garnier vs Yes To
- Aussie vs Garnier
How has branded search demand for Garnier changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Garnier worldwide held steady, from 997K to 971K.
- Across the 12 months ending September 2026, Garnier’s estimated Share of Search among shampoo bar brands worldwide peaked at 29.4% in July 2026 and was lowest at 11.6% in December 2025.
How did search popularity change for shampoo bar brands worldwide in September 2026?
5 changes

In September 2026, Lush gained estimated Share of Search among shampoo bar brands worldwide, from 65% to 72.5%.

In September 2026, Ethique gained estimated Share of Search among shampoo bar brands worldwide, from 1.4% to 2%.

In September 2026, Garnier lost estimated Share of Search among shampoo bar brands worldwide, from 29.3% to 21.7%.

Estimated monthly branded searches for Kitsch worldwide rose 37.5% over 12 measured months, from 41.9K to 57.6K in September 2026.

Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Where does Garnier compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sheet masks | 3rd of 6 | 2.5% | Show ranking |
| Face cleanser brands | 6th of 14 | 7% | Show ranking |
| Cleansers | 5th of 6 | 12.9% | Show ranking |
| Micellar water brands | 3rd of 4 | 20.6% | Show ranking |
| Make up remover | 2nd of 6 | 22.5% | Show ranking |
| Shampoo bar brands | 2nd of 6 | 21.7% | Shown above |
| Conditioner bar brands | 2nd of 4 | 22% | Show ranking |
| Hair colour | 2nd of 6 | 31.3% | Show ranking |
| Hair dye brands | 2nd of 5 | 31.4% | Show ranking |
| Shampoo brands | 1st of 5 | 39.2% | Show ranking |
| Conditioner brands | 1st of 5 | 42.4% | Show ranking |
How is Garnier measured?
Brandwave collects information about searches that people make online using Garnier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- garnier
- garnier cleanser
- garnier hair colour
- garnier micellar water
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Is Garnier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.