Brandwave

Garnier vs OGX:Which is more popular by branded search?

In August 2026, Garnier had more branded searches than OGX among conditioner brands worldwide. Garnier was estimated to have 550K branded searches compared to OGX’s 74K, and held a 46.8% Share of Search versus OGX’s 6.3%. These are worldwide searches for English-language branded terms.

Share of Search among conditioner brands worldwide in August 2026Which is more popular in search, Garnier or OGX?
Garnier46.8%550K searches
vs
OGX6.3%74K searches

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Which is more popular in search, Garnier or OGX?

Compare the conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garnier and OGX among conditioner brands worldwide, by month

Share of Search by month for Garnier, OGX. The figures are in the table below the chart.

View monthly share of search table
MonthGarnierHerbal EssencesPanteneOGXAussie
Oct 202549.8%22.3%22.3%5.5%0.26%
Nov 202544.2%24.1%24.1%7.3%0.28%
Dec 202544.2%24.1%24.1%7.3%0.28%
Jan 202644.2%24.1%24.1%7.3%0.28%
Feb 202644.2%24.1%24.1%7.3%0.28%
Mar 202646.8%25.6%20.9%6.3%0.31%
Apr 202649.2%22%22%6.6%0.26%
May 202649.2%22%22%6.6%0.26%
Jun 202646.8%25.6%20.9%6.3%0.31%
Jul 202646.8%25.6%20.9%6.3%0.31%
Aug 202646.8%25.6%20.9%6.3%0.31%
Sep 2026—————

How has the Garnier and OGX comparison changed over the last 12 months?

  • Garnier was ahead of OGX in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among conditioner brands worldwide moved from 49.8% to 46.8%, and its estimated monthly branded searches held steady at 550K.
  • Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide moved from 5.5% to 6.3%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for conditioner brands worldwide in August 2026?

  1. Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Garnier’s and OGX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier

1 branded search term

  • garnier

OGX

1 branded search term

  • ogx

How the Brand Demand Index is measured

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