Brandwave

Beauty of Joseon vs Garnier:Which is searched more?

In September 2026, Beauty of Joseon had more branded searches than Garnier among face cleanser brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to Garnier’s 971K, and held a 7.8% Share of Search versus Garnier’s 7.3%. These are worldwide searches for English-language branded terms.

Share of Search among face cleanser brands worldwide in September 2026Which is more popular in search, Beauty of Joseon or Garnier?
Beauty of Joseon7.8%1M searches
vs
Garnier7.3%971K searches

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Which is more popular in search, Beauty of Joseon or Garnier?

Compare the face cleanser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beauty of Joseon and Garnier among face cleanser brands worldwide, by month

Share of Search by month for Beauty of Joseon, Garnier. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayThe OrdinaryBeauty of JoseonGarnierNeutrogenaEucerinBiodermaKiehl'sMedik8COSRXAveenoSKIN1004
Oct 202515.4%17%13.6%9.1%5.9%7.4%7.7%5%4.1%5%2.7%3.1%2.5%1.6%
Nov 202514.4%14.3%13.5%12.7%6.8%5.4%6.1%5%4.1%7.4%3.2%3%2.2%2%
Dec 202514.8%16.2%15.2%10%6.3%6%7.4%4.6%3.7%5.6%2.5%3.5%2.6%1.8%
Jan 202615.8%15.7%14.8%9.7%7.5%5.6%7.1%4.4%4.4%4.4%2.9%3.3%2.5%1.8%
Feb 202615.1%16.6%16.3%8.9%7.1%6.2%7.5%4.9%4%4%2.6%3%2.3%1.6%
Mar 202613.8%14.7%17.2%9.4%7.5%6.4%7.4%5.2%4.2%4.2%2.8%3.1%2.3%1.7%
Apr 202613.6%14.6%17%11%7.9%6.2%7.2%5.1%4.2%3.4%2.7%3.1%2.2%1.6%
May 202612.8%15%17.8%9.4%8.3%6.5%7.5%5.3%4.4%3.6%2.3%3.3%2.1%1.7%
Jun 202613.7%15.7%15.7%10%8.9%7.3%6.9%4.7%3.8%3.8%2.4%2.9%2.3%1.8%
Jul 202614.8%15.9%15.9%10.1%7.4%7.5%6.8%4.8%3.9%3.2%3%2.9%2.4%1.5%
Aug 202614.3%15.7%15.4%9.7%7.2%7.5%8.1%4.6%3.8%3.8%2.9%2.8%2.3%1.8%
Sep 202615.4%14.4%13.8%10.6%7.8%7.3%7%5.1%4.1%4.1%3.2%3%2.5%1.6%

How has the Beauty of Joseon and Garnier comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 12 months ending September 2026: Beauty of Joseon took it in November 2025, Garnier took it in July 2026, Beauty of Joseon took it in September 2026.
  • Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide moved from 5.9% to 7.8%, and its estimated monthly branded searches moved from 798K to 1M.
  • Across the 12 months ending September 2026, Garnier’s estimated Share of Search among face cleanser brands worldwide moved from 7.4% to 7.3%, and its estimated monthly branded searches moved from 997K to 971K.

How did search popularity change for face cleanser brands worldwide in September 2026?

  1. In September 2026, Beauty of Joseon overtook Neutrogena and Garnier to rank 5th among face cleanser brands worldwide, with 7.8% estimated Share of Search.

Other head-to-heads among face cleanser brands

How each brand is measured

Brandwave collects information about searches that people make online using Beauty of Joseon’s and Garnier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

5 branded search terms

  • beauty of joseon
  • beauty of joseon skincare
  • beauty of joseon sunscreen
  • beautyofjoseon
  • skincare beauty of joseon

Garnier

4 branded search terms

  • garnier
  • garnier cleanser
  • garnier hair colour
  • garnier micellar water

How the Brand Demand Index is measured

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