Brandwave

Make up remover:Which brands are most popular in search?

Clinique, Neutrogena and Nivea share the highest estimated Share of Search among make up remover worldwide, at 21.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clinique21.5%
  2. Neutrogena21.5%
  3. Nivea21.5%
  4. Bioderma17.6%
  5. Garnier17.6%
  6. Simple0.39%

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Share of SearchLeaderboard

Compare the make up remover shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among make up remover worldwide, by month

Share of Search by month for Clinique, Neutrogena, Nivea, Bioderma, Garnier. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueNeutrogenaNiveaBiodermaGarnierSimple
Oct 202527.1%18.1%18.1%18.1%18.1%0.4%
Nov 202534.1%15.4%18.8%18.8%12.6%0.41%
Dec 202532.1%17.7%17.7%17.7%14.5%0.39%
Jan 202625.9%17.3%21.2%21.2%14.1%0.38%
Feb 202624.2%19.7%19.7%19.7%16.2%0.43%
Mar 202626.1%17.4%17.4%21.3%17.4%0.38%
Apr 202626.1%17.4%17.4%21.3%17.4%0.38%
May 202626.1%17.4%17.4%21.3%17.4%0.38%
Jun 202624.2%16.2%19.8%19.8%19.8%0.36%
Jul 202622%14.7%26.9%18%18%0.4%
Aug 202621.5%21.5%21.5%17.6%17.6%0.39%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Clinique

    21.5%

    Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Neutrogena

    21.5%

    Moved from 5th to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +6.8 points.

  3. 3.Nivea

    21.5%

    Moved from 1st to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  4. 4.Bioderma

    17.6%

    Moved from 3rd to 4th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Garnier

    17.6%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Simple

    0.39%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among make up remover worldwide?

Clinique, Neutrogena and Nivea share the highest estimated Share of Search among make up remover worldwide, at 21.5% in August 2026.

Global make up remover, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clinique27.1% → 21.5%34.1%Nov 202521.5%Aug 20261st
Neutrogena18.1% → 21.5%21.5%Aug 202614.7%Jul 20264th → 2nd
Nivea18.1% → 21.5%26.9%Jul 202617.4%Mar 20265th → 3rd
Bioderma18.1% → 17.6%21.3%Mar 202617.6%Aug 20262nd → 4th
Garnier18.1% → 17.6%19.8%Jun 202612.6%Nov 20253rd → 5th
Simple0.4% → 0.39%0.43%Feb 20260.36%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Clinique’s estimated Share of Search among make up remover worldwide decreased from 27.1% to 21.5%.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide increased from 18.1% to 21.5%.
  • Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among make up remover worldwide decreased from 18.1% to 17.6%.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among make up remover worldwide decreased from 18.1% to 17.6%.
  • Across the 11 months ending August 2026, Clinique’s estimated Share of Search among make up remover worldwide peaked at 34.1% in November 2025 and was lowest at 21.5% in August 2026.
  • Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among make up remover worldwide peaked at 21.5% in August 2026 and was lowest at 14.7% in July 2026.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among make up remover worldwide peaked at 26.9% in July 2026 and was lowest at 17.4% in March 2026.
  • Across the 11 months ending August 2026, Bioderma’s estimated Share of Search among make up remover worldwide peaked at 21.3% in March 2026 and was lowest at 17.6% in August 2026.
  • Across the 11 months ending August 2026, Garnier’s estimated Share of Search among make up remover worldwide peaked at 19.8% in June 2026 and was lowest at 12.6% in November 2025.
  • Across the 11 months ending August 2026, Neutrogena rose from 4th to 2nd among make up remover worldwide.
  • Across the 11 months ending August 2026, Nivea rose from 5th to 3rd among make up remover worldwide.
  • Across the 11 months ending August 2026, Bioderma fell from 2nd to 4th among make up remover worldwide.
  • Across the 11 months ending August 2026, Garnier fell from 3rd to 5th among make up remover worldwide.
  • Across the 11 months ending August 2026, Simple held steady: its estimated Share of Search among make up remover worldwide moved less than 0.5 percentage points.

How did search popularity change for make up remover worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%.

  2. In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%.

  3. In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%.

  4. Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026.

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