Brandwave

How popular isSimple in search?

In August 2026, there were an estimated 12.1K branded searches for Simple worldwide which held steady over the last 11 months. Simple holds 0.39% estimated Share of Search among make up remover worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clinique21.5%
  2. Neutrogena21.5%
  3. Nivea21.5%
  4. Bioderma17.6%
  5. Garnier17.6%
  6. Simple0.39%
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Which make up remover compete with Simple?

Simple against make up remover worldwide, by month

Share of Search by month for Clinique, Neutrogena, Nivea, Bioderma, Garnier, Simple. The figures are in the table below the chart.

View monthly share of search table
MonthCliniqueNeutrogenaNiveaBiodermaGarnierSimple
Oct 202527.1%18.1%18.1%18.1%18.1%0.4%
Nov 202534.1%15.4%18.8%18.8%12.6%0.41%
Dec 202532.1%17.7%17.7%17.7%14.5%0.39%
Jan 202625.9%17.3%21.2%21.2%14.1%0.38%
Feb 202624.2%19.7%19.7%19.7%16.2%0.43%
Mar 202626.1%17.4%17.4%21.3%17.4%0.38%
Apr 202626.1%17.4%17.4%21.3%17.4%0.38%
May 202626.1%17.4%17.4%21.3%17.4%0.38%
Jun 202624.2%16.2%19.8%19.8%19.8%0.36%
Jul 202622%14.7%26.9%18%18%0.4%
Aug 202621.5%21.5%21.5%17.6%17.6%0.39%
Sep 2026——————

  1. 1.Clinique

    21.5%

    Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Neutrogena

    21.5%

    Moved from 5th to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +6.8 points.

  3. 3.Nivea

    21.5%

    Moved from 1st to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  4. 4.Bioderma

    17.6%

    Moved from 3rd to 4th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Garnier

    17.6%

    Moved from 4th to 5th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Simple

    0.39%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Simple and its closest rivals

How has branded search demand for Simple changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simple worldwide held steady at 12.1K.
  • Across the 11 months ending August 2026, Simple’s estimated Share of Search among make up remover worldwide held steady, from 0.4% to 0.39%.

How did search popularity change for make up remover worldwide in August 2026?

  1. In August 2026, Neutrogena overtook Bioderma to rank 2nd among make up remover worldwide, at 21.5%.

  2. In August 2026, Nivea lost estimated Share of Search among make up remover worldwide, from 26.9% to 21.5%.

  3. In August 2026, Clinique lost estimated Share of Search among make up remover worldwide, from 22% to 21.5%.

  4. Bioderma’s estimated Share of Search among make up remover worldwide has lost ground for 3 months in a row, from 21.3% to 17.6% in August 2026.

Where does Simple compete?

Simple is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cleansers6th of 60.15%Show ranking
Face wash brands5th of 50.17%Show ranking
Make up remover6th of 60.39%Shown above
Toners5th of 60.4%Show ranking

How is Simple measured?

Brandwave collects information about searches that people make online using Simple’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simple skincare

Do you work for Simple? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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