Brandwave

Beauty of Joseon vs Simple:Which is more popular?

In October 2026, Simple had more branded searches than Beauty of Joseon among face cleanser brands worldwide. Simple had about 1.3 million branded searches, while Beauty of Joseon had 22,400. Simple made up 26.9% of all face cleanser brand searches we track, and Beauty of Joseon accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about face cleanser brands, Simple appeared in two of the five answers and Beauty of Joseon in none.

Among face cleanser brands worldwide in October 2026

Who do people search for more?

Simple, about 60 searches for every 1 for Beauty of Joseon

Simple 1.3M searchesBeauty of Joseon 22.4K searches

Who does AI mention more?

Simple, mentioned in 2 of 5 answers, Beauty of Joseon in 0

Simple in 2 of 5Beauty of Joseon in 0 of 5

Who does AI recommend more?

Simple, the only one of the two named

Simple first in 2Beauty of Joseon never named

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Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simple was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. Vanicream4th
  5. Neutrogena5th
  6. Simple6th
  7. Garnier–
  8. Bioderma–
  9. COSRX–
  10. +2 more
  11. Beauty of Joseon–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cetaphil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simple2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Beauty of Joseon or Simple more popular in search?

This chart shows how often people search Google for Beauty of Joseon and Simple by name. Each line represents a brand's share of searches for all 16 face cleanser brands we track, month by month, from English-language searches worldwide.

Beauty of Joseon and Simple among face cleanser brands worldwide, by month

Share of searches by month for Simple, Beauty of Joseon. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilSimpleCeraVeGarnierLa Roche-PosayBiodermaNeutrogenaVanicreamCOSRXAveenoEucerinBeauty of JoseonKiehl'sThe OrdinarySKIN1004
Nov 202533.2%17.6%19.3%7.2%8%6.3%2.5%1.3%1.2%0.71%0.46%0.38%0.77%0.58%0.22%
Dec 202532.8%18.8%19.6%6.3%7.6%6.1%2.7%1.4%1.3%0.73%0.4%0.4%0.78%0.62%0.23%
Jan 202632.2%18.4%20.1%6.2%7.4%6.6%2.7%1.4%1.4%0.74%0.48%0.48%0.86%0.61%0.27%
Feb 202633.3%19.1%18.5%6.4%7.6%6.8%2.8%1.3%1.2%0.62%0.5%0.4%0.6%0.55%0.24%
Mar 202627.3%21.7%20.1%7.3%7.1%7.4%3.1%1.4%1.3%0.69%0.64%0.41%0.63%0.52%0.22%
Apr 202629.3%21.4%20.7%7.2%7%6.2%2.5%1.3%1.4%0.57%0.55%0.4%0.54%0.47%0.25%
May 202628.3%22.4%20%7.5%6.6%6.9%2.6%1.3%1.2%0.6%0.63%0.42%0.54%0.49%0.26%
Jun 202627.9%24.9%19.4%8.3%6%6.2%2.4%1.1%1%0.54%0.54%0.38%0.49%0.4%0.25%
Jul 202629.3%23.3%19.3%7.8%6.8%6.2%2.2%1.3%0.97%0.5%0.62%0.43%0.46%0.45%0.24%
Aug 202629%23%19.1%7.7%6.8%6.1%2.6%1.4%1.2%0.6%0.66%0.43%0.55%0.45%0.23%
Sep 202627.8%27.5%16.7%7.5%6.6%6%2.2%1.6%1.1%0.59%0.6%0.42%0.54%0.44%0.23%
Oct 202630.2%26.9%15.6%7.4%6.4%6%2.1%1.6%0.92%0.58%0.58%0.45%0.43%0.39%0.21%

Beauty of Joseon sells other things too, so only its searches that name this product count here, like “beauty of joseon cleanser”.

How has branded search for Beauty of Joseon and Simple changed worldwide over the last 12 months?

3 findings

How did search popularity change for face cleanser brands worldwide in October 2026?

2 changes

  1. In October 2026, Simple lost share of searches among face cleanser brands worldwide, from 27.5% to 26.9%.

  2. In October 2026, Beauty of Joseon rose from 14th to 12th among face cleanser brands worldwide.

How are Beauty of Joseon’s and Simple’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Beauty of Joseon’s and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beauty of Joseon

4 branded search terms

  • beauty of joseon cleanser
  • beauty of joseon face wash
  • beauty of joseon facial cleanser
  • beauty of joseon foaming cleanser

Simple

2 branded search terms

  • simple cleanser
  • simple face wash

How the Brand Demand Index is measured

Other head-to-heads among face cleanser brands

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