Cetaphil vs La Roche-Posay:Which is searched more?
In September 2026, Cetaphil had more branded searches than La Roche-Posay among face cleanser brands worldwide. Cetaphil was estimated to have 2M branded searches compared to La Roche-Posay’s 1.8M, and held a 15.4% Share of Search versus La Roche-Posay’s 13.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or La Roche-Posay?
Compare the face cleanser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, La Roche-Posay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Beauty of Joseon | Garnier | Neutrogena | Eucerin | Bioderma | Kiehl's | Medik8 | COSRX | Aveeno | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 17% | 13.6% | 9.1% | 5.9% | 7.4% | 7.7% | 5% | 4.1% | 5% | 2.7% | 3.1% | 2.5% | 1.6% |
| Nov 2025 | 14.4% | 14.3% | 13.5% | 12.7% | 6.8% | 5.4% | 6.1% | 5% | 4.1% | 7.4% | 3.2% | 3% | 2.2% | 2% |
| Dec 2025 | 14.8% | 16.2% | 15.2% | 10% | 6.3% | 6% | 7.4% | 4.6% | 3.7% | 5.6% | 2.5% | 3.5% | 2.6% | 1.8% |
| Jan 2026 | 15.8% | 15.7% | 14.8% | 9.7% | 7.5% | 5.6% | 7.1% | 4.4% | 4.4% | 4.4% | 2.9% | 3.3% | 2.5% | 1.8% |
| Feb 2026 | 15.1% | 16.6% | 16.3% | 8.9% | 7.1% | 6.2% | 7.5% | 4.9% | 4% | 4% | 2.6% | 3% | 2.3% | 1.6% |
| Mar 2026 | 13.8% | 14.7% | 17.2% | 9.4% | 7.5% | 6.4% | 7.4% | 5.2% | 4.2% | 4.2% | 2.8% | 3.1% | 2.3% | 1.7% |
| Apr 2026 | 13.6% | 14.6% | 17% | 11% | 7.9% | 6.2% | 7.2% | 5.1% | 4.2% | 3.4% | 2.7% | 3.1% | 2.2% | 1.6% |
| May 2026 | 12.8% | 15% | 17.8% | 9.4% | 8.3% | 6.5% | 7.5% | 5.3% | 4.4% | 3.6% | 2.3% | 3.3% | 2.1% | 1.7% |
| Jun 2026 | 13.7% | 15.7% | 15.7% | 10% | 8.9% | 7.3% | 6.9% | 4.7% | 3.8% | 3.8% | 2.4% | 2.9% | 2.3% | 1.8% |
| Jul 2026 | 14.8% | 15.9% | 15.9% | 10.1% | 7.4% | 7.5% | 6.8% | 4.8% | 3.9% | 3.2% | 3% | 2.9% | 2.4% | 1.5% |
| Aug 2026 | 14.3% | 15.7% | 15.4% | 9.7% | 7.2% | 7.5% | 8.1% | 4.6% | 3.8% | 3.8% | 2.9% | 2.8% | 2.3% | 1.8% |
| Sep 2026 | 15.4% | 14.4% | 13.8% | 10.6% | 7.8% | 7.3% | 7% | 5.1% | 4.1% | 4.1% | 3.2% | 3% | 2.5% | 1.6% |
How has the Cetaphil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: La Roche-Posay took it in December 2025, Cetaphil took it in January 2026, La Roche-Posay took it in February 2026, Cetaphil took it in September 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among face cleanser brands worldwide held steady at 15.4%, and its estimated monthly branded searches moved from 2.1M to 2M.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among face cleanser brands worldwide moved from 13.6% to 13.8%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for face cleanser brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among face cleanser brands worldwide, with 15.4% estimated Share of Search.
In September 2026, La Roche-Posay lost estimated Share of Search among face cleanser brands worldwide, from 15.4% to 13.8%.
Other head-to-heads among face cleanser brands
Cetaphil vs CeraVe: compare search popularity
Cetaphil vs The Ordinary: compare search popularity
Cetaphil vs Beauty of Joseon: compare search popularityCeraVe vs La Roche-Posay: compare search popularity
- CeraVe vs The Ordinary: compare search popularity
- CeraVe vs Beauty of Joseon: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
5 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
La Roche-Posay
1 branded search term
- la roche posay
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