Beauty of Joseon vs Cetaphil:Which is searched more?
In September 2026, Cetaphil had more branded searches than Beauty of Joseon among face cleanser brands worldwide. Cetaphil was estimated to have 2M branded searches compared to Beauty of Joseon’s 1M, and held a 15.4% Share of Search versus Beauty of Joseon’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beauty of Joseon or Cetaphil?
Compare the face cleanser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Beauty of Joseon. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Beauty of Joseon | Garnier | Neutrogena | Eucerin | Bioderma | Kiehl's | Medik8 | COSRX | Aveeno | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.4% | 17% | 13.6% | 9.1% | 5.9% | 7.4% | 7.7% | 5% | 4.1% | 5% | 2.7% | 3.1% | 2.5% | 1.6% |
| Nov 2025 | 14.4% | 14.3% | 13.5% | 12.7% | 6.8% | 5.4% | 6.1% | 5% | 4.1% | 7.4% | 3.2% | 3% | 2.2% | 2% |
| Dec 2025 | 14.8% | 16.2% | 15.2% | 10% | 6.3% | 6% | 7.4% | 4.6% | 3.7% | 5.6% | 2.5% | 3.5% | 2.6% | 1.8% |
| Jan 2026 | 15.8% | 15.7% | 14.8% | 9.7% | 7.5% | 5.6% | 7.1% | 4.4% | 4.4% | 4.4% | 2.9% | 3.3% | 2.5% | 1.8% |
| Feb 2026 | 15.1% | 16.6% | 16.3% | 8.9% | 7.1% | 6.2% | 7.5% | 4.9% | 4% | 4% | 2.6% | 3% | 2.3% | 1.6% |
| Mar 2026 | 13.8% | 14.7% | 17.2% | 9.4% | 7.5% | 6.4% | 7.4% | 5.2% | 4.2% | 4.2% | 2.8% | 3.1% | 2.3% | 1.7% |
| Apr 2026 | 13.6% | 14.6% | 17% | 11% | 7.9% | 6.2% | 7.2% | 5.1% | 4.2% | 3.4% | 2.7% | 3.1% | 2.2% | 1.6% |
| May 2026 | 12.8% | 15% | 17.8% | 9.4% | 8.3% | 6.5% | 7.5% | 5.3% | 4.4% | 3.6% | 2.3% | 3.3% | 2.1% | 1.7% |
| Jun 2026 | 13.7% | 15.7% | 15.7% | 10% | 8.9% | 7.3% | 6.9% | 4.7% | 3.8% | 3.8% | 2.4% | 2.9% | 2.3% | 1.8% |
| Jul 2026 | 14.8% | 15.9% | 15.9% | 10.1% | 7.4% | 7.5% | 6.8% | 4.8% | 3.9% | 3.2% | 3% | 2.9% | 2.4% | 1.5% |
| Aug 2026 | 14.3% | 15.7% | 15.4% | 9.7% | 7.2% | 7.5% | 8.1% | 4.6% | 3.8% | 3.8% | 2.9% | 2.8% | 2.3% | 1.8% |
| Sep 2026 | 15.4% | 14.4% | 13.8% | 10.6% | 7.8% | 7.3% | 7% | 5.1% | 4.1% | 4.1% | 3.2% | 3% | 2.5% | 1.6% |
How has the Beauty of Joseon and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among face cleanser brands worldwide moved from 5.9% to 7.8%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among face cleanser brands worldwide held steady at 15.4%, and its estimated monthly branded searches moved from 2.1M to 2M.
How did search popularity change for face cleanser brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among face cleanser brands worldwide, with 15.4% estimated Share of Search.
In September 2026, Beauty of Joseon overtook Neutrogena and Garnier to rank 5th among face cleanser brands worldwide, with 7.8% estimated Share of Search.
Other head-to-heads among face cleanser brands
Cetaphil vs CeraVe: compare search popularityCetaphil vs La Roche-Posay: compare search popularity
Cetaphil vs The Ordinary: compare search popularity- CeraVe vs The Ordinary: compare search popularity
- CeraVe vs Beauty of Joseon: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Beauty of Joseon’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty of Joseon
5 branded search terms
- beauty of joseon
- beauty of joseon skincare
- beauty of joseon sunscreen
- beautyofjoseon
- skincare beauty of joseon
Cetaphil
5 branded search terms
- cetaphil
- cetaphil cleanser
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
Put your own brand in this comparison
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